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Product Mastery Program (Online) - Americas

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Take your product skills to the next level

The 2 day Product Mastery program is the Department of Product’s flagship product management course, designed for product professionals to take their product management skills to the next level.

The program is designed for product managers to acquire real world, practical skills. What does that mean? It means you won’t learn theoretical waffle about Steve Jobs and the iPhone. Instead, you’ll learn practical skills that can be applied every day in your role.

Such as? Such as building an agile product roadmap and developing a creative, coherent strategy, solving problems with confidence on a whiteboard and harnessing powerful communication techniques to get stakeholders and developers on board with your plans.

Explained in simple terms for managers who want to become more technical, over the 2 days you'll learn how to create unique, differentiated products which delight your customers and how to communicate effectively with your stakeholders and engineers throughout so that they are clear about the direction your product is heading in and why.

What will you achieve?

By the end of this program you will acquire the skills and tools to:

  • Develop a clear product strategy and roadmap
  • Communicate clearly and assertively with stakeholders
  • Motivate your engineering team so that they understand the bigger picture as well as the day to day workload
  • Generate and curate product ideas
  • Understand technology including: APIs, programming languages and frameworks
  • Draw prototypes with confidence for rapid testing
  • Make your competition irrelevant
  • Generate new streams of revenue

Who should attend?

  1. Product Managers - Become more confident speaking to stakeholders and your engineering teams about your product roadmap. Apply practical skills in your day to day role as a product manager including UX / whiteboard skills, how to conduct experiments that matter and how to manage technical debt.
  2. Senior Product Managers / Heads of Product - Build a powerful, clear and coherent strategy for your product. Unlock your ability to create and curate product ideas to build and deliver truly creative and innovative products.
  3. Product Marketers - Learn how products are built and what the most useful technical concepts to know are in product management. Speak to your colleagues and stakeholders with more confidence and ask the right questions to ensure you're building the right product for the audience that wants it.
  4. Senior execs - Discover how agile and lean startup principles can transform your organisation and help you make your competition irrelevant. Get a fundamental understanding of technology foundations, product development trends and opportunities to ensure your organisation doesn't get left behind.

If your role requires an understanding of agile product development processes and web technologies, this course will help you.

How it works

We teach in simple, clear, easy to understand terms. Technology is often mind-boggling and we promise not to boggle your mind.

  1. High intensity - this is a high intensity interval workshop that is unlike other 'corporate training'. Each day works in 6 x high intensity 45 minute bursts. After each burst, there is a 15 minute break where you can ask questions or take a break.
  2. No waffle - there's no waffle, no 'ice breakers', no group activities and no post it notes stuck to the walls. Instead, you'll dive straight into the details that matter most through lessons and practical live projects. We want you to learn as much as possible in a short period of time.
  3. Learn beyond the workshop - all students get a full 1 year subscription to the Department of Product members area, which includes further learning materials, videos, hands on practical projects, exercises and real world examples of how technology and product development work.

Day 1

  1. Agile product management, roadmaps and product strategy
  2. How to create a roadmap
  3. How to develop an effective product strategy
  4. How to execute your product strategy and roadmap
  5. How to communicate clearly and powerfully with stakeholders and developers
  6. KPIs and metrics that matter to you and your product

Day 2

  1. Understanding business models, value creation and value propositions
  2. Market evaluation, marketing and monetization skills
  3. The 10 most important things to know about technology to earn respect from your engineers
  4. How to manage your technical debt
  5. The art of experimentation; why changing button colors is not enough
  6. How to draw wireframes and solve problems on a whiteboard with confidence

Day 3 and beyond

After the workshop, all participants get a free 1 year subscription to the Department of Product members area, including further materials, practical exercises and projects.

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