*PRODUCT POWER BOOTCAMP* Unlock the Secrets to Being Seen & Selling More

Join marketing strategist and trainer Tina Calder for a hands-on Product Power Bootcamp built for makers and product-based entrepreneurs.

Learn the insider secrets to content, PR and visibility that help you get seen, get stocked and sell more – with a few smart AI tricks to speed things up.

Take Control of Your Product Marketing & Build a Toolkit That Gets You Seen

Ready to get your products the attention they deserve?

Welcome to the Product Power Bootcamp – a hands-on, high-energy day designed to help makers, creators and product-based entrepreneurs master the tools and tactics behind content, visibility and standout promotion.

Whether you sell fashion, skincare, jewellery, candles, or artisan gifts, this immersive one-day session will give you the knowledge, confidence and assets you need to sell more – online and off.

After working with hundreds of small businesses, I’ve seen how hard it is to stand out and sell consistently. This bootcamp is the result of 30 years of hands-on experience in media, marketing, and product storytelling - condensed into one powerful day.

You’ll learn how to write product descriptions in minutes (not hours), get found through SEO, pitch to gift guides and media, and turn a single product into weeks’ worth of content. Plus, you’ll discover clever time-saving tools – including a few smart AI tricks – to help you work faster and look more professional without the stress.

From refining your product’s USP to building buzz on social and working with influencers, this bootcamp is packed with practical strategies you can use straight away.

If you’re ready to stop winging it and start marketing your products like a pro, this is the event for you.

💥 LIMITED TICKETS AVAILABLE 💥

WON'T RUN AGAIN UNTIL AUTUMN/WINTER

Why This Bootcamp is Different

✔️ No fluff – just real-world strategies that actually work

✔️ Focused on tangible results you can implement straight away

✔️ Built specifically for product-based entrepreneurs and makers

✔️ Led by a former lifestyle journalist who knows exactly what the media wants

✔️ Backed by 30 years of experience in media, marketing and PR across multiple industries

Be part of the first cohort to access this brand-new, hands-on training designed specifically for product-based entrepreneurs who are tired of being overlooked.

💥 This is the first time we're running Product Power with optional extras like resource packs and one-on-one feedback discounted for one bootcamp only - only 24 places available for this launch group💥

What You Will Learn

Product Content That Sells

✔️ How to write scroll-stopping product descriptions quickly and effectively – with or without AI

✔️ The secrets to crafting listings that grab attention and convert browsers into buyers

✔️ How to articulate your USP clearly, confidently and consistently across all platforms

✔️ Ways to repurpose one product into a week (or more) of high-impact digital content

✔️ Clever AI hacks to generate content faster and take the pressure off

Visibility, SEO & Getting Found

✔️ How to optimise your product listings for search engines, marketplaces and social platforms

✔️ Tips for using smart, simple tools to create visuals, mockups and branded graphics

✔️ How to stand out in a crowded market by telling the right story in the right way

✔️ Confidence in your message and clarity in your content

PR, Influencers & Media Exposure

✔️ How to get your products featured in gift guides, media lists and curated shopping edits

✔️ A behind-the-scenes look at what the media is really looking for from product businesses

✔️ Tips for pitching to journalists, influencers and reviewers who actually want to hear from you

🚀 Don’t wait until your competitors get featured before you do. Secure your spot today and learn how to market your products like a pro.

This session draws on real-world examples from my work with the media, retail brands, artisan makers and product entrepreneurs.

💥💥💥Secure Your Exclusive Spot TODAY!💥💥💥

What You Will Do

✔️ Write and refine product descriptions, listings and social captions using real-world examples from your own business

✔️ Create content for gift guides, PR pitches, influencer outreach and more – all in the room

✔️ Learn how to turn one product into multiple pieces of content across platforms

✔️ Test simple tools that help you create graphics, visuals and promotional assets with ease

✔️ Explore AI tools that speed up your content creation process without losing quality

✔️ Learn how to build a visibility strategy tailored to your product and your brand voice

✔️ Learn how to effectively comunicate your USP and how you’re presenting your product online

✔️ Inside secrets about SEO, media lists and influencer collaboration

✔️ Walk away with a custom content toolkit and an action plan you can implement straight away

✔️ Leave with renewed clarity, fresh content ideas, and the confidence to promote your products like a pro

Who Is This Bootcamp For?

This bootcamp is ideal for:

✔️ Product-based business owners ready to take their marketing to the next level

✔️ Makers, crafters and creatives selling everything from candles and apparrell to cosmetics and food produce

✔️ Entrepreneurs who want to stop winging their content and start selling with confidence

✔️ Small business owners looking to get featured, found and followed

✔️ Anyone struggling to explain what makes their product special – and how to promote it

✔️ Founders juggling content, sales and visibility with limited time and resources

✔️ Brand builders who want to stand out in a crowded marketplace without burning out

Why You Should Attend

Great products don’t sell themselves – but with the right content, strategy and visibility, they can come pretty close.

If you’re tired of second-guessing your messaging, winging your social posts, or wondering why your products aren’t getting the attention they deserve, this bootcamp will give you the answers you’ve been looking for.

This isn’t a theory-heavy workshop or a generic marketing talk. It’s a hands-on, high-energy session packed with real-world advice, clever tools, and insider secrets that actually work – especially if you're short on time and wearing all the hats in your business.

You’ll leave with the confidence to write compelling product descriptions, create content that connects, get featured in gift guides, and finally articulate why your product stands out – all while learning smart shortcuts to save time and stay consistent.

If you’re ready to stop hiding behind your product and start showing the world what makes it great, this is the one-day bootcamp you can’t afford to miss.

Join marketing and PR strategist Tina Calder and unlock the knowledge, tools and tactics to promote your product like a pro.

The spotlight isn’t going to find you – it’s time to step into it.

Key Takeaways

✔️ You'll be able to create a content and promotion toolkit tailored to your product business – packed with templates, strategies and tools you can use straight away

✔️ Confidence in writing product descriptions, PR angles and marketing copy that truly reflects your brand and gets people clicking

✔️ A step-by-step process for turning a single product into multiple pieces of social, email and website content

✔️ Easy ways to boost your visibility with SEO, gift guide listings, and influencer outreach – even if you’ve never done it before

✔️ Insider secrets from a former journalist on what makes products media-worthy (and how to pitch them)

✔️ Hands-on experience with simple tools to help you create better visuals, graphics and mockups

✔️ A clear understanding of your USP and how to communicate it across every channel

✔️ Smart AI tips that save time and make content creation easier – without losing your personal touch

✔️ Real-world examples and guided support so you leave with polished assets and an action plan that works for your business

BONUS

✔️ Every attendee at the Bootcamp will have the chance to submit a product for the https://bamni.co.uk Christmas Gift Guide

💥 Ready to boost your product visibility, simplify your content and get your brand seen?

Book your place now and join us for a game-changing day of clarity, creativity and practical product promotion. Spaces are limited – grab yours today!

Don't Forget To Grab Your Extras When Booking! Here's The Lowdown...

Full Printed Resource Pack

• Comprehensive printed pack covering everything from product listings and content prompts to media pitch templates and content repurposing workflows.
• Easy-to-follow sections for SEO, storytelling, content creation, imagery tips, and promotion.
• Designed for ongoing use – not just for the day.
• Stay on track with a ready-to-use resource at your side so you don’t have to rely on scribbled notes.
• PR and media contacts locally and nationally to help you get your product seen.

Created by Tina Calder and the Excalibur Press team, this pack distils decades of marketing, PR and content experience into practical, ready-to-action tools.

📚 Add the printed pack to your booking and walk away with a toolkit you’ll actually use.

Full Digital Resource Pack

• Digital versions of everything from product listings and content prompts to media pitch templates and content repurposing workflows.
• Designed for ongoing use – not just for the day.
• Stay on track with a ready-to-use resource at your side so you don’t have to rely on scribbled notes.
• PR and media contacts locally and nationally to help you get your product seen.inesses just like yours.

Created by Tina Calder and the Excalibur Press team, this pack distils decades of marketing, PR and content experience into practical, ready-to-action tools.

💻 Grab the digital pack and pick up where the Bootcamp finishes...

Printed & Digital Resource Pack Bundle

• Both printed and digital versions of all resources.
• Designed for easy reference at your desk or on the go.
• Immediate access to the digital pack and a printed pack to take home.
• Best of both worlds, work with the printed pack during the bootcamp and keep the digital files for future projects.
• Save money by bundling both together.

This bundle was created for busy entrepreneurs who want practical tools at their fingertips, whether they’re at their desk, on the move or brainstorming offline.

📦 Double your value…get printed and digital resources - ready to reference anytime.

1-2-1 Follow-Up Session (2 Hours)

• Private, in-person or online 1-2-1 session with Tina Calder within 2 weeks of the bootcamp.
• Deep dive into your product listings and descriptions
• Focused on helping you refine, improve and confidently apply the learning from the Bootcamp
• Personalised feedback and improvements, tailored to your brand and goals.
• Confidence boost with real-time expert support.
• Finish up with a clear action plan to supercharge your product promotion

📆 Book your follow-up now! Turn learning into action with personal support from Tina.

Content Review & Feedback Service

• Detailed, expert review of the content you created during or after the bootcamp.
• Line-by-line feedback with suggestions for improvements, clarity and impact.
• Written report with practical recommendations and next steps.
• Get professional-quality content with expert refinement.
• Save time and stress, knowing your content works hard for your business.
• Walk away with confidence that your AI work is polished and on-brand.

Reviewed by Tina or a senior Excalibur Press AI copywriter, this service brings professional editorial and marketing expertise directly to your work, ensuring it’s clear, persuasive and effective.

✅ Add content review to your ticket bundle now and polish your AI work to perfection with expert feedback.

About Your Trainer Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more...She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

In 2024 Tina launched Entrepreneurs Unleashed, a unique events and consultation company working to support entrepreneurs across Northern Ireland. Tina is also a mentor on a variety of business mentoring programmes across the country including Go Succeed, ASK, Women In Business and Young Enterprise to name a few.

In her personal life Tina is mum to Logan, is an advocate for ADHD services following her own diagnosis in 2022 and still insists on having a pen and paper everywhere she goes.

Connect with Tina on LinkedIn >> linkedin.com/in/tinacalder