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Product Strategy and Product Roadmap Training

Pichler Consulting Limited

Wednesday, 18 October 2017 at 09:00 - Thursday, 19 October 2017 at 17:00

Ticket Information

Ticket Type Remaining Sales End Price Fee VAT Quantity
Early bird fee   more info Sold Out Ended £1,000.00 £0.00 £200.00
Regular fee   more info Sold Out 16 Oct 2017 £1,150.00 £0.00 £230.00

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Event Details

This training course teaches you how to create a winning product strategy and an agile product roadmap for digital products. Strategy and roadmap are important tools: The product strategy states how you intend to achieve product success; the product roadmap describes how the product is likely to grow.

The workshop is ideal for product managers, product owners, product executives, and entrepreneurs who would like to understand how a product strategy and a product roadmap are effectively used in an agile, dynamic business context.

If you would like to have this course delivered onsite or as a webinar, then please contact us.



Product managers, product owners, marketers, entrepreneurs, business analysts and decision makers.


The training course is taught as an instructor-led workshop with an appropriate mix of lecture, discussion, hands-on exercises, and no PowerPoint slides. The training materials are developed by Roman and are exclusively used by him. The training blends Lean Startup, Business Model Generation, and Scrum concepts with Roman’s techniques and tools.


The participants should have a working knowledge of product management and an agile method such as Scrum or Kanban. You will find Roman’s Agile Product Management book and his blog posts on product strategy and product roadmaps great preparation for this training course.

Vision and Product Strategy

  • Creating an inspiring vision that guides people
  • The elements of an effective product strategy and the Product Vision Board
  • Business strategy vs. product strategy
  • Product lifecycle objectives and strategic goals
  • Value proposition, market segmentation, and product differentiation
  • Business goals, key performance indicators (KPIs), and product scorecards
  • Market research, strategy validation, and minimum viable products (MVPs)
  • Unbundling, bundling, variant creation, repositioning, and product platforms
  • Strategy reviews and updates including pivot vs. persevere

Agile Product Roadmaps

  • Benefits and common mistakes of product roadmaps and choosing the right roadmapping approach
  • The product roadmap vs. the product backlog
  • Collaborative roadmapping workshops to create strong stakeholder buy-in
  • Agile product roadmaps and the GO roadmap template
  • Selecting the right release goals and contents and choosing the right level of detail
  • Determining dates and cost; steady vs. irregular release cadence
  • Addressing dependencies to other products and teams
  • Effective product roadmap reviews and updates
  • Portfolio roadmaps to manage product families
Do you have questions about Product Strategy and Product Roadmap Training? Contact Pichler Consulting Limited

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When & Where

15 Hatfields
SE1 8DJ London
United Kingdom

Wednesday, 18 October 2017 at 09:00 - Thursday, 19 October 2017 at 17:00

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Pichler Consulting Limited



Phone: +44 (0) 7949 203772

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Product Strategy and Product Roadmap Training
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