£21.43 – £142.30

Production Social Presents..AI & The Next Generation of Creativity

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20 Air Street




United Kingdom

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Production Social is back and this year it’s all about the hottest topic right now.


AI and all the sub tech it encompasses is everywhere. Influencing our decisions, choosing what we watch, helping us with our businesses, saving lives, and even creeping us out on occasions, but inevitably whether we like it or not we are bound together as technology continues to permeate our everyday lives.

AI helps us find better solutions but it can take the human hand out of the equation.

With this in mind, how are we, the makers, thinkers, creatives, the decision makers, going to face the rise of AI? How does it influence our industry, The arts? Music? And culture?

Is a huge part of what we make today already a byproduct of its influence and does that matter?

And finally, how can we best work with AI to help create and deliver the next generation of products and services?

We don’t have all the answers but we can promise a super smart line up of speakers who are armed and ready to share a mind-boggling plethora of knowledge and insights on current thinking around the challenges and benefits of AI in today and tomorrows world.

Our Speakers

Saeema Ahmed-Kristensen PhD - @saeemaDesignEng - Prof Design Engineering and Design Methodology, Dyson School of Design Engineering, Imperial College London

The emergence of certain technologies like AI, automation and big data, have begun to make impacts in a number of industries. Yet Design is still seen as very human centered. This talk describes some of the challenges of designing products that any AI tools would need to overcome in order to design products, including dealing with complexities of a large number of interactions and understanding and predicting human behaviour. Grounded in recent research the talk describes some of the potential areas for AI to support design.

Paola Colombo - @colombop - SVP Managing Director, RGA, San Francisco

Chatbots allow companies to improve customer service and increase sales. But, however simple they appear, building chatbots requires a new team of creative and technical minds, time and money. These restraints make them inaccessible to most small businesses, and a challenge to some agencies. Paola will talk about R/GA’s BotBot, which does the same for chatbots as elegant templates did for website design, making implementation accessible to the masses – the chatbot is actually built using a chatbot! The result is the product of a new agency approach to interfaceless technologies that are starting to appear.

Luba Elliott - @elluba - Creative AI Researcher

Over the past couple of years, there has been increasing interest in applying the latest advances in artificial intelligence to creative projects in art, music, film, theatre and beyond. From Google's DeepDream and style transfer to the world's first computer-generated musical playing in London's West End, more and more creative AI projects are moving beyond the world of research and academia into the public eye. The business side of creative industries is catching up too with applications including AI for discovery, personalisation, interaction and augmenting the creative process. This talk will give an overview of how artists and creative businesses are experimenting with AI.

Caroline Sinders - @CarolineSinders - Product Analyst, Wikimedia Foundation

Talk to come.

Patrick Stobbs @PaddyStobbs - Co Founder, Jukedeck

Machines are beginning to excel in fields requiring creative skills that, until now, have been considered uniquely human. What does this mean for an industry built on human creativity? Jukedeck has built an artificially-intelligent music composer, which writes and produces new tracks completely on its own, with this in mind Patrick will explore what creativity means to a machine vs a human, whether there really is a distinction, and what it all might mean for the creative industries. You'll get insights into how AI is already being used by creatives for optimisation, scale, and as a creative partner, as well as the opportunity to test your creative perception - can you tell whether a track has been composed by a human or machine?

Jeremy Waite - @JeremyWaite - Evangelist, IBM

In this session, Jeremy who has been voted the most influential person on twitter for #BigData and one of the top 10 most influential marketing professionals globally will demo IBM Watson, currently the world’s most powerful enterprise ready AI. He will be discussing how the changing role of the CMO will shape future briefs for agencies and how the next 5 years of marketing will be more disruptive than the last 20. Looking forward over the next 5 years, Jeremy will also be highlighting the key trends that will shape the future of marketing. For anyone brave enough to let IBM Watson look at their twitter accounts, we will also be running live personality profile testing on members of the audience!

Your Host

Dani Michelon @danimichelon - Head of AMV XLAB, the innovation lab, AMVBBDO & Founder of Production Social.

Who should come?

All Makers.

Producers of any kind; filmmakers, designers, developers, people who make products or experiences, (if you have anything to do with making a spaceship - you get in free;) hybrids (we love hybrids), entrepreneurs, thinkers, creatives, people who like to get their hands dirty and end up with something great. We also welcome marketers and anybody who wants to learn more about what’s possible in the world of making today.


Doors open at 15.30 and the talks begin at 15.45 sharp, there’ll also be beers and pizza to keep you going and plenty of time to meet, greet and network.

Production Social

At Production Social we champion fellow makers and celebrate their crafting journey. Our speakers are selected to drive passion and provide a rich and valuable source of inspiration to help shape creative thought and award winning work. It’s our job to uncover the inspiring stories and insights of people who make and do amazing things. 

Big thanks to our partners

Because Source LF are all about Connected People, Connecting People, Creative Social is the perfect event to sponsor as people can network whilst benefiting from leading industry knowledge.

We are sorry that other recruiters are not able to attend this session.

Venue Partner

Twitter: Your live connection to culture

Industry Partner

The APA is the trade body for production companies, animation, VFX, sound design, music & editing companies making commercials

Media Partner

Little Black Book (LBBonline) celebrates global creativity in advertising, across all parts of the business and from all corners of the world.

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20 Air Street




United Kingdom

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