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ProductTank Milano #4 - Data-Driven Product Management: sì ok… ma come?

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Via Stendhal, 36

20144 Milano

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Dentro il data-driven product: la strada giusta verso l’innovazione di prodotto. A tutti noi piace dare uno sguardo a KPI, A/B test, funnel analysis e quant’altro. Quando si tratta di prendere decisioni di prodotto ai numeri non si scappa di certo, ma qual è l’approccio migliore? Cosa ci sta dietro?

Il prossimo ProductTank si tuffa a piè pari nel Data-driven management e punta a darvi un’esaustiva panoramica di questa cruciale parte del Product Management e, come al solito, a portarvi tante storie dalla trincea.


SCALETTA DELL'EVENTO

19:00 - 19:30 Inizio registrazioni, networking

19:30 - 19:45 Presentazione ProductTank + sponsor

19:45 - 20:05 Marco Anderle, Co-founder

Disruptiveness and prototyping: two goals, one challenge

Launching a new app implies a certain measure of innovation, sometimes even disruptive innovation. That measure depends on the market, on the resources we have, but also on how creative and bold we are. The more our idea is innovative, the greater becomes the challenge to produce it. Theories on MVPs and BML cycles (minimum viable products and build-measure-learn cycles) are easy to understand. However, they are not so easy to be translated into concrete terms, into real product scenarios, into real business cases. This is true especially when a product concept is particularly innovative. How do we identify the minimum core feature(s) to launch? How do we connect product development choices to business strategy? How do we define the metrics that really count? For innovative products, these answers are far from easy. It is in these interpretative processes that lies the ability to create a viable prototype and launch it on the market. Since there is no better way to understand these processes than study real cases, here are the many mistakes and the few enlightenments from two Verona-based startups, Municipium and Walife.

20:05 - 20:25 Pierpaolo Cimirro, Product Owner

Real Estate Data Integration: a data driven approach

In this presentation I talk about the experience of integrating cadastral data into the corporate information system. Our company is the first Italian Data Provider and one of the first European Rating Agency. From an initial needs, a series of products and services developed, at first were unexpected. The progressive knowledge of data, data modeling, and technology has enabled several cases of use.

Business proposition has grown and diversified and has enabled customers to improve their decision-making systems and their business. Data scouring, data exploration, data representation, algorithms on data provided a wide range of services and allowed a broad overview of business lines. I'm going to explain the step of our discovery and the mindset to approach this adventure.

20:45 - 21:00 Sessione domande e risposte

21:00 - 21:30 Conclusione, networking e drinks

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Via Stendhal, 36

20144 Milano

Italy

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