Prof. John Mullins at Campus London | The New Business Road Test
Wednesday, October 30, 2013 from 6:00 PM to 7:30 PM (GMT)
Join Professor John Mullins at Campus London for the launch of the latest edition of The New Business Road Test, the definitive work on the assessment and shaping of entrepreneurial opportunities.
Professor Mullins will speak about how to validate the strength of your business idea, how to size the market you are pursuing and the competition you face, and how to avoid the mistakes that everyone else makes when trying to create a lean start-up. He’ll also discuss the five models he’s identified for getting your customers to fund your business.
Networking drinks will be served at the event, and copies of the book will be available for sale at a discounted price.
**Please note that places are strictly limited and seating will be on a first-come, first-served basis, so please arrive on time at 6pm to avoid disappointment.**
About the book
The New Business Road Test shows you how to test your idea before launching your lean start-up. It will help you to make sure that the business you build is based on a winning idea, enabling you to invest your time wisely and pitch to investors and customers with confidence.
Building on lessons learned by studying numerous entrepreneurs and investors, Professor Mullins sets out a practical framework for evaluating new business ideas. The book identifies seven domains for the assessment of any market opportunity and guides you through how to test and improve your idea. And an all-new chapter in this fourth edition even examines and brings to life the five models for getting your customers to fund your business! Above all, the book will help you to answer the essential question of 'why my idea will or won't work'.
"The New Business Road Test is a must-read for all entrepreneurs thinking about a lean start-up" -- Steve Blank, father of the lean start-up movement and author of The Start-Up Owner's Manual.
About the author
John Mullins is an Associate Professor of Management Practice in Entrepreneurship and Marketing at the London Business School. He earned his MBA at the Stanford Graduate School of Business and his Ph.D. at the University of Minnesota. An award-winning teacher and scholar, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms including two ventures he founded and one he took public. He is co-author of three other books including the widely acclaimed Getting to Plan B: Breaking Through to a Better Business Model.