Prof TC Melewar Corporate identity: strategy, marketing & the organisation
Corporate Identity: Strategy, Marketing and the Organisation
TC will present the development of his work on corporate identity from 1991 to the present day. He will also discuss his latest work on the corporate identity of Middlesex University based on his exploratory research carried out in the last few years.
TC is Professor of Marketing and Strategy and Head of Department of Marketing, Branding and Tourism (MBT). He joined Middlesex in 2013 via De Montfort, Warwick, Brunel and Zurich (ZHAW). He has taught MBA and MIB programmes in France, Germany, Sweden, Russia, Georgia, Moldova, Malaysia and Indonesia. He has written five books on branding, corporate identity and international marketing. He was the Editor-in-Chief of the Journal of Brand Management and now the Editor Emeritus of the journal. TC has published over 100 refereed journal articles. He was recently made Honorary Fellow of the Academy of Marketing and Life Member (HFAM)
17:00 Reception on 2nd Floor Mezzanine
17:30 Lecture in C219-20
18:30 Buffet on 2nd Floor Mezzanine