Marketing Mindset Training from The Purple Edge
Price is the single most important determinant of your business's profitability but it is the least understood element of the marketing mix. This course aims to take the fear and guesswork out of pricing for the SME.
The importance of price to profitability. The psychology of pricing, and the importance of price positioning. Effective portfolio pricing analysis and how to analyse the effect of price changes. Pricing for profit.
- What is price?
- Psychology of pricing
- How to set price – and how not to!
- Making pricing decisions using contribution analysis
- Pricing for profitability – price packaging and discounting
Who should attend?
- Business owners/managers wanting to improve their understanding of pricing.
- Business owners/looking to use price to generate more profit
- Business owners/managers planning a price change.
When & Where
The Purple Edge Marketing
At THE PURPLE EDGE we are passionate about improving the marketing skills of small and medium sized businesses. We recognise that many small-medium sized businesses don't have the resources to pay someone to "do" their marketing for them - they need to get better at doing it themselves!
Our COACHING & TRAINING SERVICES are designed to give you the skills and tools you need to market your services more effectively and boost your business and profit. We show you how to create realistic and implementable plans to resolve specific problems in a practical way.