Actions and Detail Panel
Programmatic in Recruitment
Wed 5 April 2017, 08:30 – 11:30 BST
Join The Recruitment Events Co. and Crunch Simply Digital for an exclusive breakfast event exploring how productive programmatic is putting the power back into the hands of the recruitment advertiser.
The future is here; recruitment advertising is dominated by the need to micro-manage budget, maximise ROI and tell sophisticated brand stories in a fragmented digital media world. The future is productive; it’s programmatic.
An average user spends less than 15 seconds reading a page and switches media 27 times and hour. Understanding candidate behaviour online ensures we don’t waste budget. Recruitment media buying needs to be agile enough to react in real time.
What is Programmatic media buying?
In short, programmatic media buying is the system that ties all digital channels together allowing recruiters to deliver a cohesive message; irrespective of the candidate’s behaviour online.