€10 – €15

PSA Ireland May 2021 Event – Making More Sales

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€10 – €15

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Our theme for our May event is all about how you can make more sales for your speaking business.

About this event

We have a masterclass on Sales Psychology for you to really understand what it is that will make your potential client buy from you. Without this – all your hard work and ad spend is going to waste. This masterclass is during the members-only section of the event… so make sure you join as a member of the PSA to get access!

We have a workshop all about Pricing – how to set your pricing and the psychology behind pricing. We have a showcase from one of our members that will talk about Resilience – and we can all do with more of that! Then from the earlier session on pricing, we are going to break down and dissect the talk so that you know how to structure your own talks so as to help you win more business.

Each event is getting better and better as we move through the syllabus that we have set for 2021. The insights and the knowledge being shared by the best speakers is amazing. If you’re not attending our PSA Ireland events, then you are missing out on so much that will help you personally and professionally.

Come join us for another jam-packed event where you will get amazing tips, strategies and help to further develop you as a professional speaker and build your speaking business.

Here’s The Agenda:

• 08:45am – doors open to our zoom room for our members to join

• 09:00am – start with our members-only Masterclass, masterminding and networking

• 10:15am – doors open for our non-members and guests to join

• 10:30am – Better Speaker, Better Business, Showcase sessions along with networking and discussions

• 01:00pm – End

Members Masterclass with Shane Cowley – Facebook: Going From Time Drain To Lead Gen Machine

Shane Cowley is an award-winning marketer with over 10 years experience working in Customer Marketing and Digital Marketing Management at corporate and SME level. In a world filled with distractions from new digital tools, platforms and algorithms, Shane is an advocate for a simplified approach being mindful of the often forgotten principles of marketing. Understanding human behaviour and how we make decisions as consumers is key to his marketing approach. Shane joined Achieve Marketing in 2021 as partner and brings an evidence-based approach to achieving better marketing results.

So much time is wasted on social media, in particular the behemoth that is Facebook. In this engaging session. During this Masterclass Shane will share:

• Valuable lessons that delivers results.

• How to sidestep common pitfalls that lead to frustration & wasted time.

• The key consumer biases that will change how you see Facebook.

• Key steps to generating leads and filling your events.

Better Business Session with David Abbott – How To Price Your Platypus

David is an international speaker, helping audiences to discover simple ways to improve their pricing. After studying Engineering Science and Economics at Oxford he worked in marketing and business management. He ran a £56m mail-order company where pricing is crucial, and has held senior marketing roles in a wide variety of industries. He currently helps clients develop and execute marketing strategies that help them to out-compete their competition. He applies psychology research into consumer behaviour to business and marketing. He illustrates everything with real examples of marketing in action.

In this better business session you will learn:

• How we all make pricing decisions.

• How to present your prices so that you get the highest price.

• How to reduce the amount you give away in negotiations.

Showcase Speaker – Patrick Mercie – The Pub(lic) Standoff. A Short Story Of Resilience And Being Present.

Patrick is a fully qualified Life & Business Coach since 2007 with the Irish Lifecoach Institute, Master NLP Practitioner with the BBMM Academy, Qualified Trainer, Member Flow Guide and Director with Your Holistic Academy, Radio Presenter with Limerick City Community Radio, and Public speaker.

From this Showcase session you will learn:

• How easy it is to change your experiences and outcomes by learning how to be Present.

• How Resilience that comes from within will change your results.

• Communication is often an unspoken energy flow you can manipulate.

Better Speaker Session With David Abbott – Winning Workshops For CEO Groups And Corporates

From David’s earlier session on How To Price Your Platypus, he will deconstruct his talk so that you can see how each element of the talk is used to best effect.

From this Better Speaker session you will learn:

• The key things that CEO groups want.

• How to get even better audience interaction.

• The importance of the start and end.

We look forward to seeing you at our May event and continuing to help you become a better speaker and to build your speaking business.

Non-members of the PSA are very welcome to join us.

If you would like to attend the members-only part of the event, you can join as a PSA member here: https://www.thepsa.co.uk/join/membership-application/

Make sure you book your place early!

Paul Davis

Regional President – Ireland

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