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PSA Thames Valley 19 September 2019: Time to Cut the Crap & Get Serious about Selling Yourself as a Speaker!

Professional Speaking Association

Thursday, 19 September 2019 from 15:30 to 21:00 (BST)

PSA Thames Valley 19 September 2019: Time to Cut the...

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Members Early Bird Get in Quick Ticket - (Associate, Professional, Fellow) Includes Buffet Supper Ended £28.00 £0.00 £5.60
Members - There's still time (Associate, Professional, Fellow) Includes Buffet supper Ended £35.00 £0.00 £7.00
Guests - Includes Buffet Supper Ended £35.00 £0.00 £7.00
Speakers Ticket - Code Required Ended £35.00 £0.00 £7.00

Share PSA Thames Valley 19 September 2019: Time to Cut the Crap & Get Serious about Selling Yourself as a Speaker!

Event Details


That’s exactly what you’ll be able to do, when you join us on Thursday 19 September 2019 for the next meeting of the Thames Valley PSA.


Here’s how: 

Cut the Crap – How to Write so People Buy

Why is most business writing so bloody boring? Unclear, too. The result is that people don’t get your message and do what you hope – like book you to speak.

But if you use the approach in this workshop you’ll be clearer and more engaging. And people will be much more likely to grasp it, and be motivated to do what you want.

Ben Afia will give you the method he’s honed through training more than 35,000 people at some of the world’s biggest brands, including Vodafone, Allianz and Google.

It’s an approach that works in everything – from websites to speeches, speaker one-sheets to bios and more. This is an active workshop so please bring a piece of communication you’d like to take a fresh look at – like the home page of your website, a speaker one-sheet or your bio.


And check out Ben’s free ebook –
Cut the crap. How to write so people buy.


And then:

Grow Your Business Through Social Selling 

The more relevant your social proposition to your audience and your customers, the more opportunities it will attract to your business and to you as a speaker. 

In this keynote, Janice Gordon will present some of the changes we’re currently seeing in buyer behaviour, and explain what’s driving these changes. She’ll ask “How social are you?” And she’ll present what it means for your business and your speaking opportunities. Janice will offer you strategies from the Scale Your Sales Attraction framework which has helped many businesses and key influencers to increase their sales. 

You’ll walk away with 6 strategies that will help grow your business through social selling – all of which will help you to get more serious about selling yourself as a speaker in today’s market.

See what else Janice has to say here.


Here’s the provisional agenda for the event:


3.30 - 4.00pm


Arrival, registration and networking

4.00 - 4.10pm

Acting Regional President’s Welcome

Alastair Greener

4.10 - 5.45pm


Workshop: Cut the Crap – How to Write so People Buy


Ben Afia

5.45 – 6.00pm

Marketing Minutes

A few minutes for a few members to share what they do and what they speak about


6.00 -7.00pm

Supper Break


Networking break with cold buffet and a Q&A session for guests


7.00 – 8.00pm

Show Cases

Where we hear from some of our members as they show us what they can do on stage and ask for our feedback


7.30 – 9.00pm


Grow Your Business Through Social Selling



Janice Gordon


Closing thoughts

The End!





Where Do We Meet?


At the Green Park Conference Centre, 100 Longwater Avenue, Green Park, Reading, RG2 6GP.


There is loads of free parking right outside the venue, which is just off junction 11 of the M4. The nearest train station is in the centre of Reading which is about 15 minutes away by taxi or bus – which will pick you up from outside the station. If you need a lift to or from the station, email us at a few days before the event and we will see what we can do for you.


We look forward to seeing you there!


How do we use your data?

When you register to attend a PSA event, we share your name and contact details with the person running the event. For regional meetings, this will be the Regional President. They may share these details with members of the Regional Committee, for the purposes of contacting you about the event, welcoming you, and following up with you afterwards.

Do you have questions about PSA Thames Valley 19 September 2019: Time to Cut the Crap & Get Serious about Selling Yourself as a Speaker!? Contact Professional Speaking Association

When & Where

The Green Park Conference Centre
100 Longwater Avenue
Green Park
RG2 6GP Reading
United Kingdom

Thursday, 19 September 2019 from 15:30 to 21:00 (BST)

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Professional Speaking Association

Our aim is to help you speak more and speak better. Our events will help you do just that.


Cancellation Policy: Please be aware that we do not accept cancellation of bookings for PSA meetings, as we make arrangements to support the number of places booked and incur costs that cannot often be recovered. If you have booked a place at a PSA event and are no longer able to attend, please ask around your local PSA community to see if another speaker wishes to attend in your place - we’re happy for you to transfer your booking, and just ask that you let us know by emailing


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