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PsyCen Seminar- Using Appearance Concerns to Promote Health: Impacts of Age...

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Leeds Beckett University

Calverley Building 303

Portland Way

Leeds

LS1 3HE

United Kingdom

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PsyCen Seminar- Using Appearance Concerns to Promote Health: Impacts of Age-appearance Facial Morphing

Health and Psychology Programme

Speaker: Professor Sarah Grogan, Manchester Metropolitan University

Organiser: Dr Katie Dhingra KATIE DHINGRA/

Background: Health-related campaigns may fail to motivate people to change their behaviour because health-related threats may seem too long-term to concern them or not relevant to them. As many people are motivated to look attractive, appearance-based interventions may be an effective way to promote healthy behaviours.

Aims: This series of studies was designed to investigate the impacts of using age-progression facial morphing to change attitudes towards smoking and sun protection.

Methods: A series of studies using interviews, focus groups, and experiments have investigated the impacts of age-appearance facial morphing on health-related behaviours. Age-appearance morphing techniques can show people the likely impact on their faces of changing their behaviour. APRIL®age progression software enables women and men to see their own faces aged up to 72 years with or without behaviour change.

Results: Studies have shown that for both smoking and sun protection, appearance-focussed information may be effective in changing attitudes and behavioural intentions in younger (under 35) and older (35+) men and women.

Conclusions: These kinds of appearance-based interventions may be useful adjuncts to health-based interventions, so long as they are administered by trained people and with sensitivity, to ensure that people are motivated to change their health-related behaviour whilst maintaining generally positive body image. This is especially pertinent since negative appearance evaluation has been linked with risky health behaviours. Future studies need to investigate ways to maintain intervention effectiveness, and to investigate impacts on other behaviours such as alcohol intake.

http://www.hpsc.mmu.ac.uk/departments/psychology/profile.php?id=114

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Sarah Grogan is Professor of Psychology Health and Well-being at Manchester Metropolitan University, UK. Sarah is interested in body image and its impact on health-related behaviours including exercise, smoking, tanning, and anabolic steroid use. Her book Body Image: Understanding Body Dissatisfaction in Men Women and Children is in its third edition (published September 2016). Sarah is currently involved in various projects linking body image to exercise, smoking cessation, and tanning and is particularly interested in how technologies such as age-appearance morphing programmes and whole-body scanning can be used to promote healthy behaviours.

For additional information see: http://www2.mmu.ac.uk/psychology/staff/profile/index.php?profile_id=813

For publications and citations: https://scholar.google.co.uk/citations?user=5umoyU4AAAAJ

To contact: s.grogan@mmu.ac.uk

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Leeds Beckett University

Calverley Building 303

Portland Way

Leeds

LS1 3HE

United Kingdom

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