Overview of series

Welcome to another event in DINs 2025 series of fresh ideas and better ways of understanding your customers.

In this three part series lead by Naomi Sweeting, delegates will get an understanding of what pyschographic segmentation is, how it works and what challenges it can help you solve in your organisation around really understanding your customers.

Part 2 - About this Session

In this session we will explore the fundamentals of ensuring all customer voices are heard and represented. We will discuss how traditional approaches to customer involvement are not hearing silent voices and why psychographic segmentation is necessary when designing TSM delivery and analysis.

About the Speaker

Naomi has over 25 years’ experience as an insight, customer experience and strategy professional. She has worked across the public and private sector including positions at Lloyds Banking Group, Central Office of Information, The Research Factor and The University of the West of England.

Naomi is currently Director of Customer Research & Insight at Places for People, and has held previous senior roles at Grand Union Housing Group and Alliance Homes. Naomi is passionate about understanding customers’ needs and evidencing the importance of inclusion in driving operational efficiency and customer experience.

The award-winning psychographic segmentation Naomi has developed has now been delivered for 14 housing organisations.

Who should attend?

Anyone stuck with their current levels of customer engagement or wants to deliver even more personalised services to their tenants and residents will benefit from attending this series of webinars. Come along and learn how to better understand and then deliver what your tenants want.

Attendance is free and is included in your DIN subscription

Psychographic Segmentation: Beyond customer involvement