Public Relation (PR) and Communication

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Communication is more than just speaking well—it's about shaping messages that build trust, influence perception, and maintain public confidence. This Public Relations (PR) and Communication course is built to help learners understand how communication drives reputation, brand loyalty, and stakeholder engagement. You'll discover how strategic messaging, media handling, and narrative building form the backbone of successful PR in both the public and private sectors.

Through a structured focus on communication principles, the course breaks down the core elements of public messaging, crisis response, audience analysis, and media relations. You’ll learn how communication can either build or break an organisation’s image, and how careful wording, tone, and timing can manage or mitigate public pressure. Whether your interest lies in corporate messaging or public advocacy, this training offers the clarity and professional insight needed to succeed in the world of communication. It's ideal for those ready to refine their messaging style and develop a strong understanding of how communication shapes the modern media environment.

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Learning Outcomes

• Understand the strategic role of communication in public relations.
• Identify effective communication techniques for diverse audiences.
• Develop persuasive messages to support brand reputation management.
• Learn to handle communication during public or organisational crises.
• Analyse how media affects communication in digital and print formats.

Who is this course for?

• Business owners aiming to manage brand communication effectively.
• Public figures wanting control over their communication strategy.
• Marketing staff responsible for internal and external communication.
• Media students interested in communication careers or PR roles.
• Charity workers handling communication with donors and stakeholders.

Career Path & UK Average Salaries

• Public Relations Officer – £27,000 to £40,000 per year
• Corporate Communications Manager – £42,000 to £60,000 per year
• Media Relations Executive – £30,000 to £45,000 per year
• Communications Consultant – £35,000 to £50,000 per year
• Social Media & Communication Specialist – £28,000 to £38,000 per year
• Brand Communication Strategist – £40,000 to £58,000 per year