Public Relations for Small Businesses: A 'How to' in 8 Simple Steps

Welcome to 'Lunch Network Sessions' - a new series of online business networking sessions run by business strategist, public relations and marketing communications professional and marketing communications professional Rosanna J Head from RJHCommunications.

This September, join the group to explore the theme 'Public Relations for Small Businesses - A 'how to' PR your business in 8 Steps!'

How attendees will benefit:

- Understand the importance of a structured pr strategy and the difference between strategy and tactics

- Identify macro-trends and trends

- Learn how to structure a PR campaign

- Consider tactics to meet your objectives

- Measure and evaluate what matters

Who should attend?

Are you a small independent business looking to boost your business's visibility and reputation? Grab some time for yourself and your business over the lunch period to network with like minded people and learn more about the 8 essential steps to effectively promote your small business through public relations.

Leading the session will be public relations expert Rosanna J Head who has over 19 years experience in the industry and a keen networking individual who's set up and run many events and networking sessions for herself and businesses in the past.

You will gain valuable insights on how to craft compelling stories, engage with the media, and build a strong brand presence and more importantly - build those relationships with your audiences. Don't miss out on this opportunity to take your business to the next level.

Rosanna will lead the event with a discussion on pr strategy for small businesses, however this is a session where you will be encouraged to ask questions and introduce your businesses and more so, enjoy a great lunchtime networking opportunity. And no one will be judged for eating their lunch at the same time, as long as it's not while talking :)!

The event is limited to 12 people go ensure the event is kept to a pleasurable and informal engaging level and everyone has a chance to input.

Tickets are priced at £16.50.

Video link will be sent 48 hours before the event.

Agenda:

12.30pm - Introductions and guests will be invited to share their businesses and interest and experience in PR and Marketing

12.15pm - Intro and talk on the top level steps to a strategic public relations strategy - to include:

1. goal and objective setting

2. know your market, know your brand

3. audience identification

4. key messages and narrative

5. communications tactics and channels - choosing the right methods (e.g. social media, newsletters, media relations) and platforms to deliver your message

6. communications timeline and activity to implement your strategy

7. crisis and issues preparedeness

8. measurement and evaluation

12.45pm - Open group discussion and questions, next event & AOB.

About Lunch Network Sessions

Lunch Network Sessions is organised for business professionals to gather online over lunchtime and a sandwich, to build connections, generate leads, and foster business opportunities and hear from key speakers on business matters.

This online event aims to join like minded business owners in London and beyond and offer a relaxed and productive environment for networking across various industries.

Attendees can expect structured introductions, opportunities for genuine conversation, and a platform to expand their professional circles.