Public Relations (PR) Online Course

Public Relations (PR) is the backbone of brand communication, reputation management, and strategic media relations. This comprehensive online course equips learners with the knowledge, skills, and techniques to build strong public relations strategies, manage communications effectively, and create lasting impact in the global marketplace.

Designed for beginners and professionals alike, this program blends theory with practice, ensuring you understand the foundations of PR while mastering advanced public relations strategies. You will explore how public relations strengthens corporate identity, supports crisis management, enhances media relations, and leverages social media for communication excellence.

Learning Outcomes

• Understand core concepts and practices in public relations.
• Apply communication strategies across multiple global industries.
• Develop PR campaigns using research and data-driven insights.
• Manage media relations and enhance brand reputation effectively.
• Handle crisis communication with professionalism and clarity.
• Practice ethical and responsible communication in every situation.

Course Link : Public Relations (PR) Online Course

Course Curriculum

Module 01: Introduction to Public Relations

• Understand the definition, history, and evolution of public relations.
• Learn the role of PR in modern organizations.

Module 02: Concepts of Public Relations

• Explore communication theories and PR models.
• Understand media relations and message framing.

Module 03: Management and Organisation of Public Relations

• Learn how PR departments and agencies are structured.
• Discover functions of a public relations manager.

Module 04: Public Relations Tactics and Research

• Apply research methods to communication campaigns.
• Use media monitoring and evaluation tools effectively.

Module 05: Major Fields of Public Relations Practice Part I

• Study corporate communication and reputation management.
• Explore public affairs and community relations.

Module 06: Major Fields of Public Relations Practice Part II

• Learn about international PR and global communication.
• Examine PR in nonprofit, education, and healthcare sectors.

Module 07: Social Media and PR

• Master online reputation management strategies.
• Develop content and campaigns for digital engagement.

Module 08: Crisis Management

• Create strategies for handling PR crises.
• Learn proactive and reactive crisis communication tactics.

Module 09: Ethics & Professionalism in Public Relations

• Understand ethical challenges in media communication.
• Learn professional standards for PR practitioners.

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.