Public Relations & Publicity

ONLINE VIA ZOOM COST £95

TOPICS COVERED

What is Public Relations? How is it different to Publicity? How can I create a good press release? How can I stand out? What are the common copyrighting mistakes? How should I choose between direct mail, advertising and online advertising?

How can I research media contacts? Could I write and publish articles? Should I try to get on TV or Radio? Should I arrange press conferences? Are newsletters worthwhile? What about Posters and Leaflets? What makes a great image? How can I evaluate my work?

PARTICIPANTS

Staff members, volunteers, trustees or board members of charities, schools, not for profits or public sector organisations who wish to spread the word about the work their organisation is doing. People who provide advice to these organisations are also welcome.

BOOKING DETAILS

Participants receive full notes by e-mail after the workshop. The workshop consists of talk, questions and answers. There are no power points or audio visuals used. All places must be booked through the online booking system using a debit card, credit card or paypal. We do not issue invoices or accept bank or cheque payments. If you do not have a payment card from your organisation please use a personal one and claim reimbursement using the booking confirmation e-mail as proof of purchase.

BOOKING TERMS

Workshop bookings are non-cancellable and non-refundable. If you are unable to participate on the booked date you may allow someone to log on in your place. There is no need to contact us to let us know that there will be a different participant. Bookings are non-transferable between dates unless an event is postponed. If an event is postponed then bookings will be valid on any future scheduled date for that workshop.