What is the £Purple?
The Purple Pound is revenue income of disabled people accross the UK, this figure currently sits at around £212 billion the DWP estimates that households with a disabled person have a combined income dubbed the ‘purple pound’, after housing costs. The report suggests that high street businesses could be boosted by attracting disabled people and their families.
This event is tailored to helping your company understand the purple pound from a business point of view and our aim is to make more firms aware of the potential spending power of disabled people and encourage them to participate in low cost schemes that would generate income from disabled customers.
- How do you identify these Customers?
- What tools are available to reach them?
- Guidance on language
- Guidance to identifying and meeting your legal Responsibilities
At the event our team will provide information for businesses which gives common-sense and often low-cost solutions, which can make a big difference to a disabled customer in regards to their spending patterns and provide details of how you can make your business stand out to disabled people.
Who should attend:
- Customer Service Managers
- Advertising and Marketing
- SME retail
- General Managers
- Owner / Operators
Research from the Department for Work and Pensions (DWP) has shown disabled people find shopping the most difficult experience for accessibility, followed by going to the cinema, theatre and concerts. Drinking and eating out at pubs and restaurants was third on the list, so imagine the potential revenue if these areas are improved.
Who are Nimbus
Based in Derby Nimbus are one of the countries leading disability consultancys and creators of the national Access Card scheme.
Nimbus has worked on a range of consultancy projects with high street names ranging from Live Music Promotors, Ticketing Agencies, Local Authorities, Football Clubs, Broadcasting companies, Telecoms, National Charities, Government bodies and more.
“In all honesty I thought I was already quite proactive and competent at considering accessibility but this session was so great because it challenged lots of the processes we use and made me think in a totally different way. I came away feeling like a door had been opened to a whole new way of thinking and approaching situations which was really refreshing and quite empowering.”
Tickets available now.
When & Where
Nimbus is a service designed to meet the real tangible needs businesses and other organisations with respect to disability.
We provide a unique and highly specialist range of training and consultative services to give you exactly the skills and knowledge required to meet and exceed your legal obligations