PURPOSE: What is it and why should you as a person in the comms industry hear all about it?
Many companies and brands are starting to put purpose at the heart of their business. Some believe it’s the way to future-proof the comms industry and vital for brands who want longevity, creating a connection with younger audiences in particular through positive action.
But, is PURPOSE a flash in the pan, the next CSR or a genuine route to do good?
Leading the discussion will be Sue Unerman, Chief Strategy Officer and Helen Brain, Strategist at MediaCom. Sue and Helen will discuss what MediaCom is doing to future proof their and their clients' businesses in a more ‘purposeful’ world.
Join us for Bloom’s 'Achieving your Potential' event on 16th November at MediaCom where you'll hear from a whole host of experts on the topic. The ticket price will go to Bloom's charity, Women's Aid.
Victoria Brooks, Sustainability Communications Consultant, Comms Lab – Victoria is a communications strategist specialising in the development of sustainability stories that inspire change. The Comms Lab exists to support theadvertising industry to define its purpose. It is made up of strategists, social impact specialists and creatives united by a desire to maximise the positive contribution the advertising industry makes to the world.
Matthew Godfrey, Director of Media Portfolio at Girl Effect – Matt was a planner at AMVBBDO for six years, specialising in NGO accounts and the Government’s behaviour change campaigns. He has led Comic Relief’s partnerships with DFID, the Gates Foundation and the Global Fund to Fight AIDS, TB and Malaria. He now oversees Girl Effect’s media products and brands in Rwanda, Ethiopia and Malawi. Girl Effect seeks to connect with girls in their communities and build confidence by changing the way millions think, feel and act towards girls. They do this through brands, technology and girl-centred community engagement.
Tara Button, Founder, BuyMeOnce – Tara was a copywriter who escaped a decade-long advertising career when the small website she built in her spare time went viral in January 2016. "Buy Me Once" is both a webshop and an environmental movement which aims to change consumer habits away from our throwaway culture. The website has received almost 1.5 million unique visitors and has had features in both national and international news. Together with her small team, Tara curates a collection of the longest lasting products on the planet and also campaigns for change and better manufacturing standards.
James Turner is the founder of Glimpse, a new collective for creative people who want to use their skills for good. They recently covered Clapham Common Tube station with pictures of cats as the “Citizens Advertising Takeover Service". He is also Communications Director at The Syria Campaign, helping tell the story of Syrian groups - including the heroic “White Helmets” - to new audiences around the world.
*Achieving your Potential events aim to support people in the comms industry; increasing knowledge and the opportunity for inclusivity. The ticket price (minus a small Eventbrite charge included) goes to Bloom's charity, Women's Aid which supports women and children who have been displaced through violence. Charity raffle tickets will also be sold on the night.