Purpose Disruptors | Resetting Our Impact | 24 Nov 2020
What if the industry were to measure the carbon emissions increase associated with the sales uplift our creative work generates?
Date and time
Location
Online
About this event
Who are we?
Purpose Disruptors is a network for advertising insiders whose goal is to create a visible, large scale, bottom up movement within the industry that will act in solidarity to meaningfully tackle climate change. We meet regularly to share our thoughts and concerns with like minded individuals and develop initiatives that have an impact.
Our next virtual meet up
Our next meet up will be held on Tuesday 24th November, 16:30-18:00 (GMT). Register for your place below.
Over the last 6 months the Purpose Disruptor team and community members have been working on The Great Reset, a creative industry movement to embed the positive environmental shifts that have happened during lockdown as the new normal. As part of this, community members Ally Kingston and Laura Costello produced a White Paper which emphasised the need to reset how we work, reset what we create and reset our impact .
In this next session we'll be taking a closer look at how we could 'reset our impact':
What if the advertising and marketing communications industry were to measure the carbon emissions increase associated with the sales uplift our creative work generates?
Purpose Disruptors community members Caroline Davison, Managing Partner from Elvis and Ben Essen, CSO at Iris have developed a powerful and compelling idea: Ecoffectiveness. A concept to calculate the increase in emissions associated with the sales uplift and the creation of a new measure - ‘Return on Carbon’ - to sit alongside the standard business measure of ‘Return on Investment’. They have been invited to share this work at the prestigious IPA’s Effectiveness week later this month.
Join us on Tuesday 24th November, 16.30 - 18.00 (GMT) for a chance to hear from Caroline and Ben about their work, how it fits into The Great Reset and the reaction they are getting from within the heart of the industry. It promises to be a really interesting session and you will get the chance to ask questions, understand how you can get involved and be part of how we reset our impact as an industry.
The Great Reset continues to gain traction and influence and we value your input and support. We hope you can join us. Please register here for your place.