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Purposing #3 : When should brands become activists?

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Discussing the power and complexities of getting brand activism right. When is it a good idea and why does it sometimes miss the mark?

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Did you know that nearly three quarters of consumers believe companies should do more than just offer a product or service, with 57% prepared to boycott a brand that doesn’t align with their social beliefs? With demand like this from consumers, it’s no wonder that brand activism has become a mainstream marketing strategy. More and more brands and businesses are getting political, joining or seeding movements and even calling out poor behaviour. 

But when is brand activism a good idea? Why does it sometimes miss the mark? And how do brands avoid empty virtue signalling or even damaging their reputation?

In of our next Purposing event, we’ll discuss the power and complexities of getting brand activism right with a virtual panel of some of the biggest and most inspiring brand activists in the world today. We will find out why they did it, how they did it and the impact it continues to have.

We are excited to have a brilliant panel to discuss this topic:

  • Alex Gligorijevic, Campaign Unit Project Manager, Ikea
  • Julian Lings, Senior Manager, Brand Sustainability, EMEA Sustainability and Responsibility, The North Face
  • Nicola Matthews, UKI Marketing Manager, aka Countess of Cocoa, Tony's Chocolonely
  • Rebecca Baron, Head of Activism an d Social Mission, Europe, Ben & Jerry's

Join us to find out when and how brand activism can work for your business.

Date and time:

Wednesday 25th November - 1.45pm - 3pm

About Given

We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful

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