Purpose Wash is the new Green Wash – it’s the catch all term for brands and businesses who talk with purpose, but fail to back it up with meaningful action.

Hollow cause-related marketing has been the culprit in the past, but now the debate is more sophisticated and nuanced.

As the standards consumers expect from brands continue to rise, and without credible plans and evidence of systemic action, any business can come under fire in the press and on social media. But when is the backlash fair and appropriate? What is the role of cause-related marketing in this debate? And how can businesses encourage scrutiny of both their progress and shortcomings?

We are bringing together a panel of experts to discuss these questions and how to deliver purposeful strategies that genuinely create positive impact – and don’t just add to the wash.

We are excited to have a brilliant panel:

• Sarah Gillard - Mission Director, John Lewis Partnership
• Jane Stiller - CMO, ITV
• Katie Leggett - B Corp Manager & Sustainability Cheerleader, innocent Drinks
• Mark Hamilton - Head of Regional Marketing Social Good EMEA, Facebook

Join us to find out more.

Date and time:

Thursday 11th March - 1.45pm - 3pm

About Given

We work collaboratively with ambitious teams in leading brands to evolve their purpose agenda, create purposeful change and make purpose powerful