A Political Innovation 'Translation Layer' Event at Adam Street
Quicker, Cheaper & Easier Than Polling or Focus-groups
Drinking from the fire hose
Speaker: Dr Nick Buckley - Director, New Social Media - GfK NOP
A short talk followed by drinks & networking
Who should come?
- Politicians & their staff
- Campaigns & Public affairs professionals
- Entrepreneurs & investors
- Bloggers & journalists
- Social media specialists
Politicians have traditionally expended a lot of energy and money on opinion polling and focus groups.
With over 200 million tweets a day, millions of Facebook updates, blogposts and other PC / phone-based public interactions, new forms of Natural Language Programming and sentiment analysis have the potential to change this.
These concepts have already made it possible for brands to connect with the consumers in more spontaneous and exciting ways. How can this change policy-making and what does it mean for democracy?
Dr Nick Buckley has been a Whitehall policy civil servant, and an online production director with the likes of Virgin, the BBC and UpMyStreet.com. He now works with social media techniques for Market Researchers GfK NOP.
The Translation Layer
We often ask politicians to embrace innovative ideas from the worlds of social media or gaming and use them to solve long-standing problems.
Never before have we faced a position where so many key concepts are not fully understood by policy makers and their stakeholders. They’re tough concepts to grasp if you don’t work in these industries. A Translation Layer is needed. Applying these solutions to the obvious problems with policymaking can help improve an understanding of the wider opportunities presented by innovation.
About Adam St
Hidden in 18th century vaults under the Strand, Adam Street is a central London base for work and play. Here you can relax, work, hang-out, entertain, hide, impress, eat great food and drink excellent wine and cocktails, surrounded by like-minded souls. The membership is built around entrepreneurs and freelancers.
The club comprises a bar, restaurant, meeting rooms, events spaces and an interestingly diverse membership.
If you are an independent-minded person who struggles to separate work and pleasure then you may well find you need a bit of Adam Street in your life.
Adam Street Private Members Club is offering an Associate Members rate of either £600 per year or £50 per month to all attendees of the Political Innovation Event.
To find out more information about membership at Adam Street, Please contact the Membership Manager, Ellie Barrett on 020 7520 9033 or Ellie@adamstreet.co.uk
Do you have questions about Quicker, Cheaper & Easier Than Polling or Focus-groups?
Contact Political Innovation