R28: Ethnography

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MC406, 4th Floor, Millennium City Building, City Campus

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Ethnographic research usually involves observing target users in their natural, real-world setting, rather than in the artificial environment of a lab or focus group. The aim is to gather insight into how people live; what they do; how they use things; or what they need in their everyday or professional lives. (Gov.uk)

The workshop will cover:

  • The background to ethnography
  • Discussions on how it can be done (participant observations and the different levels of this)
  • Making writing field notes
  • Engaging with participants and informants and linking to semi-structured interviews
  • Real life examples

Facilitator:

Dr Martin Patridge, Faculty of Education, Health & Wellbeing (FEHW)

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MC406, 4th Floor, Millennium City Building, City Campus

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