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Race, Gender, Culture & ‘Mis’Representation in the Communication Industries

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BU Executive Business Centre

89 Holdenhurst Road

Bournemouth

BH8 8EB

United Kingdom

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THE EVENT

This is a panel discussion designed to promote a lively, open and constructive dialogue among students, academics, industry professionals - and anyone interested in the topic - to generate ideas for social change in the form of a best practice guide for the communication industries. While a panel of experts will lead the discussion through presentations, the audience will also be able to participate by responding to the key questions at the event, or via Twitter hashtag #mediainequality or via the teaching for social change website.

THE ISSUE

The topic and questions for discussion are highly relevant given the fraught relationship between big brands and communities of colour; especially Black women, who are a major, though often marginalised consumer group, spending significantly more on hair and beauty products than women of other ethnicities. In a recent Guardian opinion piece, columnist Afua Hirsch, reflects on the ‘bumper crop of misjudgments by big brands’, highlighting the need for change.

TEACHING FOR SOCIAL CHANGE

Dr Deborah Gabriel, chair of this event, is a senior academic specialising in politics, media and communication and issues around race and equality. She developed a final year optional unit for students taking degrees in advertising, public relations, marketing communications and politics, called ‘Media Inequality’. It aims to better prepare students for employment in corporate communications in the 21st century, where demographic changes in the UK have given rise to more ethnically diverse populations that have a major influence on consumer lifestyles and behaviour, as powerful cultural influencers and consumer groups with significant spending power. ‘Media Inequality’ is designed to help students develop the critical knowledge, skills and expertise to produce more culturally appropriate representations of racially and culturally minoritised groups in their future roles in industry.

THE PANEL

Dr Deborah Gabriel (Chair) is a Senior Lecturer at BU specializing in teaching for social change across politics, advertising, public relations and marketing communication degrees. She is Founder of Black British Academics & Deputy Chair of BU’s Race Equality Charter Committee.

Stacey Kelly-Maher has just completed a BA in Marketing Communications, taking Media Inequality as a final year option. Her dissertation is a critical analysis of ‘femvertising’ as a promotional communication tool.

Dr Lee Edwards is Associate Professor of Communication Studies and Public Relations at Leeds University. As a critical scholar, her work focuses on how PR exercises power in society. She has published research on race in public relations and the PR industry.

Aisha Richards is an academic and creative practitioner specializing in pedagogies for social diversity and difference in art and design. She is the Director of Shades of Noir, a programme being implemented across UAL that supports race equality.

Afua Hirsch is a journalist, writer, broadcaster and human rights development worker. In addition to writing for the Guardian, she is also Social Affairs and Education Editor at Sky News. Her forthcoming book ‘British’ will be published by Penguin in January 2018.

Catherine Grinyer MCIPR, is founder & director of specialist inclusive communications consultancy, Big Voice Communications & Chair of CIPR’s Diversity & Inclusion Forum (2013-2017). She instigated and co-authored the CIPR report on diversity and inclusion in the PR industry.

PROGRAMME

1.00pm – 1.05pm Welcome from Mike Wilmore, Executive Dean, Faculty of Media & Communication.

1.05am – 1.15pm Introduction from Chair, Dr. Deborah Gabriel.

1.15pm – 2.15pm Panel presentations: 5 x 12 minutes.

2.15pm – 2.45pm Questions & feedback from the audience.

2.45pm – 4.00pm Drinks, Caribbean buffet & networking.


* PLEASE NOTE THAT THIS EVENT IS BEING FILMED AND PHOTOS WILL BE TAKEN OF THE PANEL AND AUDIENCE.

Academics, students, professionals from media and communication industries - and anyone with an interest in the topic - you are all invited to participate in this project – whether you attend the event or not!

HOW TO PARTICIPATE

We would like your response to the key question:

Race, Gender, Culture and ‘Mis’Representation in the Communication Industries:

What are the key problems? (give one example)

How should we address them? (make one suggestion)

  1. You can give your response in person at the event.
  2. You can send your response via twitter hashtag #BUmediainequality.
  3. Or you can send your response via the website HERE

PLEASE CHOOSE ONE METHOD & PLEASE SEND YOUR RESPONSE BY 31 JULY 17

VIEW AND DOWNLOAD THE DIGITAL BROCHURE



How to get to BU: Directions, parking & maps

Parking information for Executive Business Centre: There is no parking available at the Executive Business Centre, for information on how to reach the University please visit our website. The nearest pay and display parking is located on Cotlands Road.

Accommodation: The University has preferential rates with a number of local hotels, please quote Bournemouth University when booking to access these rates. (Preferential rates are subject to availability and will be advised by the hotel at the time of booking.)

Carlton Hotel
East Cliff Court Hotel
Miramar Hotel
The Green House Hotel
Ramada Encore


Please note that before placing an order, you will be asked to agree to Bournemouth University’s terms and conditions (see below). Please read these terms carefully and make sure you understand them before ordering any Products.

Bournemouth University’s Online Event Terms and Conditions

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Date and Time

Location

BU Executive Business Centre

89 Holdenhurst Road

Bournemouth

BH8 8EB

United Kingdom

View Map

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