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Raise your game: Managing your own visibility and impact

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Location

The Studio

Riverside West

Whitehall Road

Leeds

LS1 4AW

United Kingdom

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This session is designed for research staff and students with an interest in medical technologies innovation, looking to use social media professionally as an individual. The day will introduce participants to managing and raising their professional profile through the use of traditional and social media; and communicating research and its significance outside academia.

In an era where we are globally connected through digital and social media, self-promotion is a skill that modern academics must develop to raise the profile of their research and gain maximum impact for their work.

The day will cover:

Writing skills for visibility and impact

Tutored by Campus PR - a specialist agency providing expert communications and public relations services to the higher education sector and research organisations:

  • How to identify the audiences for your research
  • How to translate academic findings into a story of interest to a lay audience
  • What kind of lay writing is likely to be asked of you
  • How to write a news story about your research
  • Where to start and which outlets to target
  • How to write a ‘pitch’ to get a media outlet interested in your story
  • How to write an opinion article or blogpost – and where/how to share it

Social media for visibility and impact

Tutored by Ruth Winden – a Social Media Career Strategist, Online Reputation Management Expert and Board Member of the US Think Tank CareerThoughtLeaders.com

  • Why raising your online profile matters now more than ever before
  • How to identify your audience, key influencers and how to get in front of them
  • Criteria and strategies for choosing your social media channel(s)
  • Free tools to build an online presence and global reach – fast!
  • Reliable tools to monitor your online presence (and what others say about you and your research)
  • What, when and how to post updates for maximum engagement
  • How to stay out of social media trouble and what to do when things go haywire (just in case)
  • Your next steps

What to expect:

  • A workshop tailored to your needs and experience (short survey gathered in advance of the session)
  • Practical exercises
  • Analysis of good and bad examples
  • Group discussions and hand-outs
  • Advice and information to put your new skills into practice

This workshop is open to PhD students, researchers, academics and business development staff in any one of the Translate partner universities (Bradford, Huddersfield, Leeds, Leeds Beckett, and York).

Spaces are limited and registration is essential. Book now to avoid disappointment.

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Date and Time

Location

The Studio

Riverside West

Whitehall Road

Leeds

LS1 4AW

United Kingdom

View Map

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