£199

Raise your media profile: One day masterclass

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Location

CIWEM

106-109 Saffron Hill

Farringdon

London

EC1N 8QS

United Kingdom

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Refunds up to 7 days before event

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Description

Content is easy to produce in our fast-paced digital world, but a mention on a reputable, mainstream media platform is much more powerful.

A good press campaign means a lot more than writing a press release. This one day masterclass in partnership with Nine Media Training and JournoLink will teach you what makes a story in the eyes of a journalist; typical formats for features and news stories and how you can fit in with that; how to create a media-worthy campaign relevant for your business; who and where to pitch your story ideas; and how to raise your personal profile so you can be found by the media.

Presented by Helen Croydon, journalist, broadcaster and author and Becky Howard, former magazine editor and comms consultant, both founding partners of Nine Media Training.


1. The Key Takeaways from this masterclass will include:

· Understanding how different media platforms operate and the timescales for pitching stories to them
· Understanding what journalists and editors look for in a story
· Ways you can increase your online presence to be found by editors and producers
· Tools to connect to editors and journalists
· Essential points to writing a press release (and when not to send them)

2. Format

This course will be a mixture of engaging theory and group exercises, designed to hone your pitching skills and media sense.

3. Pre-Work:

No prior prep is required but you’ll get more out of it if you can come with two or three ideas for story lines or campaigns that you think might be media-worthy. And of course any questions.

4. Who this will benefit.

Small business owners wanting to get their brand in the press, individuals looking to raise their personal profile (such as coaches, authors, academics or thought leaders), marketeers or PR professionals.

What is JournoLink?

JournoLink is an online tool enabling SMEs to manage their own PR affordably. The platform allows you to send press releases to over 6000 journalists, to receive editorial requests to your inbox, to access a business calendar with key dates and events and provide you with a PR toolkit to help you to enhance your PR strategy.

Who are Nine Media Training?

We are a team of media experts working in journalism, content and communications. We specialise in giving PRs, media relations professionals and businesses the inside track on how the media works.

We create bespoke training courses on all aspects of publicity and handling the media. And we deliver personable media training to any spokespeople anticipating media coverage.



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Date and Time

Location

CIWEM

106-109 Saffron Hill

Farringdon

London

EC1N 8QS

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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