Raising Pupil Numbers: Marketing for State Schools
November 21st 2025 9am-12.30pm plus a small-group, half-day workshop on any Friday up until Christmas 2025.
£165
Areas covered in the online course include:
- The Fundamentals Of Marketing – Method Not Magic
- Resource-Appropriate Approaches For State Schools – Finding Solutions When Time, Money & Headspace Are Finite
- Changing The Way Schools Use Websites – How Schools Moved From ‘Rational Right’ to ‘Irrational Wrong’
- Social Media – How It Works For Schools And How It Fails
- The Birth Rate Timebomb – A Fundamental Demographic Change, Not A LIttle Local Blip
- Getting Tough Choices Made – Your Narrative To Overcome Ideological And Pragmatic Opposition To Investment
- Game-changing AI – Here Now, Around The Corner Or In The Distance?
- A Year-Round Approach – Why Marketing Every Single Week Matters And How To Actually Do It
- The Right Audiences – Who To Reach And How To Convince Them
- Traditional Media – Is There Still A Role For It?
- The Customer Care Funnel – Get Your Processes And People Right
The course is appropriate for anyone responsible for raising admissions in state schools – both in primary and secondary settings.
You might be a headteacher, school business manager or governor looking to establish an effective marketing strategy for the first time.
You might be someone already working in a school or trust marketing role who is looking to upskill or gain fresh insights.
The course is split into two parts:
- A half day of instructional coaching and content delivery to a large group
- A half-day workshop in which smaller groups of people from similar settings will be guided to find bespoke solutions
Participants will receive a course summary booklet at the end, as well as a marketing calendar for the year.
