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RBS Innovation & Growth 3-day workshop, with Wee Big Innovation - Commercia...
RBS, with Wee Big Innovation, has created a series of 3-day innovation and growth workshops for key business sectors across Scotland.
Sectors include Commercial Real Estate, Oil & Gas, Medi Tech & Digital Health, Travel & Tourism and Food & Drink.
Each day features a set of interactive workshop techniques, as delegates take a step by step innovation journey from idea to delivery.
Day 1 (4th May) – Customer Driven Innovation
Product-led innovations often fail…build your new propositions around the needs and views of real customers
Content: Exploring target audiences, customer needs and competitive opportunities
Day 2 (25th May) – Proposition Design
The first version of a new idea is rarely the best one…stretch and build your ideas with a robust development process
Content: Strengthening the proposition, by focussing on key features, customer experience and customer validation
Day 3 (15th June) – Go to Market
Many innovations never get to market…
Driving towards launch with a clear strategy and a simple but effective delivery plan
TRY BEFORE YOU BUY
Total cost - £750 (excl. VAT) for 3 days.
RBS have negotiated this special price AND are inviting you to take part in day 1 at no initial cost before you commit to the full 3 day program.
15 places available. Register by clicking on the 'Select a time' icon above.