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RDH Public Seminar - The Internationalisation of Tesco: explaining success...

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Churchill House (CCU 007)

Queen's Park Campus

CH4 7AD

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The BAM Researcher Development Hub | This event is specially designed for research students and members of staff at the University of Chester's Faculty of Business & Management (BAM).

Eligibility: Open to all researchers and interested parties.

A public research seminar titled "The Internationalisation of Tesco: explaining success and failure", by Professor Gary Davies, Manchester Business School, University of Manchester.

The Internationalisation of Tesco: explaining success and failure

The purpose of the presentation will be to describe and explain Tesco’s mixed record of success in aiming to become a global player. Theory on international business is used to propose a number of hypotheses, which are tested on Tesco data. Given that Tesco has only ever entered 14 markets, the data are not appropriate for traditional multivariate analysis. Instead the technique of ‘Fuzzy logic’ is applied. Somewhat contrary to mainstream theory, factors such as cultural distance did not explain failure, while theory adopted from mainstream strategy (competitive advantage and first mover advantage) largely explained both success and failure.

Gary Davies is professor of Strategy at Alliance Manchester Business School. He joined MBS in 1992 from Templeton College, University of Oxford. Prior to his academic career he worked for the Mars Group and British Aluminium. Gary also works as a freelance consultant in market strategy and reputation management. His main areas of research are corporate reputation and branding. He has published inter alia in the Strategic Management Journal, the Journal of the Academy of Marketing Science, the Journal of International Business Studies, Industrial Marketing Management, the Journal of Business Research, the British Journal of Management and the Harvard Business Review. He has held three sponsored chairs in retailing, the most recent being funded by Tesco. Gary lives in Chester and is a visiting professor at the University there.

The format:

  • Lunch and networking (20 minutes)
  • Research seminar (20 minutes)
  • Questions and answers (20 minutes)


Disclaimer: We will try to ensure all events run as advertised, but there may be exceptional circumstances when an event cannot run as advertised. While we will take reasonable action to ensure an equivalent session runs, we accept no liability for any costs incurred as a result.


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Churchill House (CCU 007)

Queen's Park Campus

CH4 7AD

View Map

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