We are delighted to announce another public-facing event from the European Cannabis Advocacy Network’s (ECAN).

ECAN is a network that connects individuals and advocacy organisations focused on cannabis reform. The network is a means of sharing progress, distributing news across Europe to a wider cannabis network and bringing together European cannabis advocates.

In light of sharing cannabis reform progress, ECAN holds regular public events to discuss the state of reform across Europe, along with creative ways to approach reform.

This webinar will focus on how we can re-contextualise cannabis through design, by highlighting its holistic qualities, environmental and health benefits. It will also touch on the what how the industry must adjust its design practice relationships in order to attain better results.

Join us on 5 February 1600-1730 GMT, where we will hear from Helaku Whyles, a graphic designer specialising in the cannabis industry, and Marwan Elgamal a cannabis industry professional.

Helaku and Marwan will share their views on why design is essential for rebranding cannabis and how changing our approach will benefit the cannabis industry and cannabis reform.

Helaku Whyles

Helaku is a 2020 University of the Arts London graduate, multidisciplinary freelance graphic designer specialising in cannabis industry design solutions. His work is centred around semiotic, aesthetic, visual languages used to communicate information within the unfulfilled yet promising global cannabis market. The impetus for his work is to systematically break the myriad of misinformation still being disseminated amongst the general populace in order to create more opportunities for those that can truly benefit.

Marwan Elgamal

Marwan is a known activist & industry professional, specialising as a creative director & brand specialist in the cannabis industry. He has recently been featured as one of the 10 most influential people in Medical Cannabis today, and has completed projects for some of Europe's biggest household names, while fighting for cannabis reform. As a brand specialist, Marwan creates his projects from a keen position of understanding deep rooted cannabis culture, and rewrites old stigma's through creating digital media.