£36 – £42

Reaching Female Audiences with Weber Shandwick

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Weber Shandwick

140 Holborn

#2

London

EC1N 2AE

United Kingdom

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Event description

Description

As the world of communications continues to evolve, reaching your target audience is more complex than ever and understanding how they consume information and engage with content is key to success.

Join us on 28 February, with the world's leading global PR agency, Weber Shandwick, one week ahead of International Women’s Day as we explore the themes for the day and help you plan for upcoming campaigns.

In this masterclass you’ll hear from experts in the integrated media space to help you plan your channel strategy based on audience insights and behaviour. We’ll be tapping into broader female audience trends and provide guidance on how to spot them alongside supporting success case studies. This will be followed by surgeries giving you the unique opportunity to get 1:1 advice on your charity's marketing and communications from leading agency experts.

This masterclass will help you to:

  • Understand audience insights and behaviour

  • Plan your campaign strategy based on female audience trends

  • Explore how women’s issues are being talked about in the media and how to join the conversation

  • Learn how to make the most of case studies

Agenda:

9am Welcome breakfast and networking

9.30-10.30am Understanding female audiences

10.30-11.30am 1:1 surgeries with Weber Shandwick experts

11.30am-12pm Closing

Level:

This is an introductory session for charities wanting to gain greater undertanding of how to reach female audiences with their campaigns.

We would like to acknowledge the generous support from The Marketing Trust in helping to launch this initiative. The Marketing Trust is an independent charity that supports research into markets and training to foster a wider understanding of the benefits of marketing.


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Date and Time

Location

Weber Shandwick

140 Holborn

#2

London

EC1N 2AE

United Kingdom

View Map

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