Who is going to buy this? Who are your competitors? We can help you to define your customer and prove that people will buy from your business.

This is the second interactive workshop of the Propeller Start-up Programme, designed to get you business-ready in as little as four weeks. It follows on from How to start a business.

This workshop helps you to define your audience and market position for a business plan.

You need to be able to identify who will buy from you and understand why they want your product or service. Knowing how you stand out from other competitors in the market will allow you to home in on your target customers and build a brand around your unique qualities.

We will help you grasp the business fundamentals of who your customers are, who your competition is and how you’re going to make your business a success.

Important information:

This is workshop will take place in the Propeller Hub on the 4th floor of the Media Factory.

This workshop is three hours long, and includes group discussion, opportunity for reflection and materials to take away.

If you have any questions, please contact: startup@uclan.ac.uk

Only Propeller members will be sent a workshop link, if you're not a Propeller member yet, please make sure you have sent us a registration form in good time.

These workshops are partially funded by the U Start project to support students, graduates and university staff to unlock their entrepreneurial potential and become enterprise ready.

Reaching Your Customers