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REACTOR: Concept Development Workshop - Cambridge

REACTOR, Anglia Ruskin University

Thursday, 26 April 2018 from 12:00 to 19:00 (BST)

REACTOR: Concept Development Workshop - Cambridge

Ticket Information

Type End Quantity
Individual 26 Apr 2018 Free  
Small and Medium Business   more info 26 Apr 2018 Free  
Large Business 26 Apr 2018 Free  

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Event Details

Startups and SMEs will be offered intense mentoring to develop their ideas into concepts and improve their pitch presentations. Facilitators and mentors will have experience in technology and design, pitching to customers and investors and publishing products and services.

The event will provide participants with a range of innovation and business development support, through REACTOR’s growing community of experts, innovators, enablers, and mentors.

Design. Develop. Publish

At the end of the workshop, your refined concepts and development plans should be ready for the next stage - Funding! By participating in the Concept Development Workshop, you will have an opportunity to demonstrate your idea at the REACTOR Showcase on 21 June 2018.




12:00 - 12:15

Registration and Networking

Jan Storgards, REACTOR Project Director, Anglia Ruskin University

12:15 - 12:45

Game Play

12:45 - 13:00

Welcome note - detailing objectives of the day


13:00 - 14:15

1. Design

Brandon Wu, Studio Pepwuper


Empathy: Understanding user needs


Ideation: Making sense of user needs, to come up with breakthrough business ideas

1:1 workshop


14:15 - 15:30

2. Develop

James Shepherd, CEO, Cypherdelic


Design into the production process

1:1 workshop


15:30 - 16:45

3. Publish

Roger Chittock, Commercialisation Officer, Anglia Ruskin University


Freedom to Operate: What is Intellectual Property and why should you care?

1:1 workshop




16:45 - 17:15

Tea, Coffee, Nibbles


17:15 - 17:45

4. The Elevator Pitch

Dennis Aguma, Partnerships and Enterprise Development Officer, Anglia Ruskin University


How to attract the attention of key stakeholders in 3 minutes


17:45 - 18:45


Concept Soundboard

Opportunity to present your developed concept for constructive feedback

Mentors & Delegates 


18:45 - 19:00

Next Steps and Close




James Shepherd

Double Bafta and Develop award-winning executive. At Microsoft, James ran the key Xbox One and Xbox live games community 'Upload', generating a 6.5 million user base, and over 10 million views in the 12 month launch window. At Sony, he had over 5 years’ experience as Director of a multi-project development studio, releasing triple 'A' products on all PlayStation platforms.

Equally at home with production and creative issues, directing the vision and strategic planning on a diverse range of game and non-game projects such as ‘Upload’, ‘Heavenly Sword’, ‘Play-TV’, ‘LittleBigPlanet’ and ‘Killzone VITA’.

James is now the CEO and Co-founder of Cypherdelic Limited a start-up that makes educational games.


Brandon Wu, Studio Pepwuper

Previously at Sony and EA, Brandon is a multi-disciplinary entrepreneur who loves all things digital media – from design, music, books, to games.  In 2010 he left his corporate job to go indie and start a game studio.

Brandon is also a bestselling author on Amazon and an avid violin player. He organizes the Seattle Unity3D Usergroup. Find his blog here: Brandon is a member of UK Trade and Investment’s (UKTI) Global Entrepreneur Programme, and BAFTA Games.

  • Sony Corporation, Tokyo. Headquarters Strategy Division
  • Electronic Arts. Maxis Studio Production Team (The Sims series)
  • The University of Southern California, MBA on Entrepreneurship, Technology Commercialization
  • University of California, Berkeley. BA in Economics

Do you have questions about REACTOR: Concept Development Workshop - Cambridge? Contact REACTOR, Anglia Ruskin University

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When & Where


United Kingdom

Thursday, 26 April 2018 from 12:00 to 19:00 (BST)

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REACTOR, Anglia Ruskin University

REACTOR is a regional development project led by Anglia Ruskin University and co-funded by the European Regional Development Fund. 

The project's aim is to support the growth of an applied games sector in the Cambridgeshire/Peterborough region. We'll do this by enabling connections between businesses and our talent, expertise, facilities and grants.

A total of £1 million will be committed to help new and existing businesses in all sectors to use games technologies and user-based design in innovative products and services – creating applied games and, ultimately, a new applied games sector in the region.

We’ll be there with you all the way, providing business support from initial concept to product launch.

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REACTOR: Concept Development Workshop - Cambridge
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