REBORN - A NEW ERA BEGINS by Aaron Terence Hughes

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This event has reached full capacity. Thank you for the incredible response. We’re beyond grateful to everyone who secured their place for this milestone launch. If you missed out, don’t worry — this is just the beginning. Stay connected for behind-the-scenes content, product releases, and future immersive events. The new era of ATH has only just begun.

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REBORN - A NEW ERA BEGINS by Aaron Terence Hughes

  • Ages 18+

This summer, we will showcase an event like no other in our history — a private, immersive experience created, curated, and hosted by Aaron

By Aaron Terence Hughes UK

Date and time

Location

fivefourstudios Limited

54 Oldfield Road Salford M5 4LZ United Kingdom

Refund Policy

No refunds

About this event

  • Event lasts 3 hours 30 minutes
  • Ages 18+
  • No venue parking

This is no ordinary launch. It’s a multi-sensory journey through the new ATH collection, with immersive spaces designed to let you smell, touch, and taste the future of the brand.

You’ll not only be one of the first to discover six new products and see our rebrand — it’s also a chance to explore dedicated fragrance zones, get hands-on with our new men’s personal care range, and step inside the creative process through an intimate live scent reveal from Aaron.

✨ WHAT TO EXPECT

• 🌿 Launch of Hombre – ATH’s first certified organic fragrance Launch of Hombre – ATH’s first Organic fragrance

• 🏝️ Debut of two new summer scents: Electric Fever and Riviera Maya

• 🧴 Premiere of ATH's new men’s care products.

• 🆕 Full ATH rebrand reveal: new bottle designs (new 50ml & introduction of 100ml)

• 🛍️ On-site store with 20% OFF (event exclusive) and ALL product range available

• 🎁 Reborn Experience Box (gift event exclusive) with amazing products inspired by the summer launches

• 🍸 Free Drinks included, served from a full professional bar. We will have special drinks inspired by the 3 new fragrances

Frequently asked questions

What’s the immersive experience?

The venue will be transformed into a multi-sensory brand experience, with individual zones dedicated to each new fragrance and product — allowing guests to discover the collection in a more personal, emotional way.

Can I bring a guest?

No — one person per ticket. No exceptions.

Where is the event?

FiveFour Studios, Manchester — a private creative space fully transformed for this one-night-only event.

Will I be able to purchase products?

Yes — all ATH range full catalogue products will be available with 20% off, exclusive to attendees. This will include all the new 50ml and 100ml rebrand versions.

Is this event open to the public?

No — this is a private, ticketed event. Invitation and valid ticket required.

What’s in the Reborn Experience Box?

4 limited-edition items inspired by the new summer fragrances — available only at this event.

Are drinks included?

Yes — complimentary drinks from a full professional bar are included with your ticket. We also will have drinks inspired in the new fragrances.

What is the dress code?

Casual. Comfortable, clean, and personal — come as you are.

Tags

Organized by

Aaron Terence Hughes UK
£109.05