Rebranding and Brand Refresh Online Course

The Rebranding and Brand Refresh Online Course is designed to provide a complete understanding of how organizations transform their identity, reposition their brand, and rejuvenate their market presence. With a strong focus on Rebranding and Brand Refresh strategies, this course takes you through the fundamentals of product management, brand analysis, marketing alignment, and financial considerations essential for executing successful rebranding initiatives. Participants will explore how Rebranding and Brand Refresh impacts customer perception, drives competitive advantage, strengthens brand equity, and sustains long-term business growth.

This course provides practical insights into brand transformation processes, offering a step-by-step guide on how to manage Rebranding and Brand Refresh projects with clarity and effectiveness. By combining product lifecycle strategies, pricing models, portfolio analysis, and channel management with creative storytelling and brand revitalization techniques, learners will acquire the tools needed to craft impactful brand identities.

Through real-world applications, the course demonstrates how Rebranding and Brand Refresh decisions influence product positioning, customer loyalty, and market performance. You will gain expertise in identifying when a Brand Refresh is sufficient versus when a complete Rebranding is necessary, enabling you to make informed decisions that align with business objectives.

Whether your goal is to modernize your existing brand identity, extend product relevance, or execute a full-scale transformation, this program equips you with a structured, industry-proven approach to achieve rebranding success.

Learning Outcomes

• Understand the key principles behind Rebranding and Brand Refresh strategies.
• Analyze brand portfolios and evaluate repositioning opportunities effectively.
• Apply product lifecycle strategies to optimize brand transformation decisions.
• Develop data-driven pricing strategies that support rebranding initiatives.
• Execute marketing and channel strategies aligned with brand refresh goals.
• Assess financial implications of Rebranding and Brand Refresh projects.

Course Link : Rebranding and Brand Refresh Online Course

Course Curriculum

Module 01: Introduction to Product Management
Module 02: Product Classification
Module 03: Developing the Product Plan
Module 04: New Product Development
Module 05: Levels of a Product and Product Life Cycle
Module 06: Product Pricing Strategy
Module 07: Product and Brand Portfolio Analysis
Module 08: Channels Management
Module 09: Basics of Marketing for Products
Module 10: Financial Analysis for Product Management

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.