San Francisco, California
London, United Kingdom
Reconverse Presents: "Content" Is Dead: Stories Are King
6th December | London | 9am-11:30am
Alexandra Bennett Graduate Talent Manager @ L'Oréal
Ensuring your Employer Brand is attractive to Future Talent has become an essential part of resourcing. With the rise of social and mobile, reaching and engaging students at scale has become possible for the first time. However very few employers (and no recruitment media brands) have been able to harness the power of mobile and social effectively - because they're producing irrelevant and generic "content" which students ignore.
Our upcoming event "Content" is dead: stories are king will look at new and innovative ways graduate recruitment marketers can use storytelling to build an affinity between your target student audience and your employer brand.
This exclusive breakfast session will feature roundtable discussions and insider insight from The Tab, the world's largest platform for student journalists which reaches more than 7 million unique users every month in the US and UK. In the UK alone, The Tab has teams of journalists at more than 40 universities writing targeting a loyal and engaged audience of millions of students every month.
We’ll have guest presentations from Jack Rivlin (co-founder and CEO of The Tab) and Alexandra Bennett (Graduate Talent Manager for L’Oreal), covering areas including:
•How to tell stories students care about and will share with their friends
•The benefits of original and authentic storytelling targeting students for graduate recruitment marketing campaigns
•Innovative story-led approaches to recruiting hard-to-reach candidates from diverse socio-economic and BAME backgrounds
•How employers such as L'Oreal, ACCA, the British Army, UNIQLO and Unilever have revolutionised their graduate recruitment campaigns
When & Where
Reconverse creates alternative learning and networking environments
for the in-house recruitment community