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Reconverse Presents: EVP, Employer Brand & Recruitment Marketing

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The Fable

52 Holborn Viaduct

London

EC1A 2FD

United Kingdom

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Description

Three questions you need to ask yourself ahead of attending this event:

  1. Do we understand what our EVP is?

  2. Is it truly reflected in our Employer Brand?

  3. What impact does it have on my Recruitment Marketing efforts?

The reality is that this specific part of your recruitment process, which we’re going to shorthand as BRAND is constantly evolving and changing. BRAND requires constant attention throughout the year either internally, from an agency or even better - both.

This coming February 14th we’ll be bringing in a number of experts along with members of our community (you) to learn, discuss and showcase how businesses across the UK have effectively implemented, managed and utilised BRAND within their recruitment process.

Some of the top line points we’ll cover include:

  • How you can define a wireframe EVP

  • Moving from authentic to organic BRAND

  • How to identify the triggers for an organic BRAND

  • How to futureproof your BRAND by looking at consumer marketing

“There's often a gap between making an EVP and using one. It's a lot easier to get senior people to agree to a form of words than to have them follow through with cultural and behavioural changes and new expenditures.”
Henry Oliver, Research Manager & Consultant @ AIA Worldwide


This event will offer:

  • Free consultations with marketing leading experts (facilitated meeting format)

  • Access to a roundtable discussion with industry peers plus 2 in-house speakers

  • Breakfast, lunch & some of the best coffee in Farringdon

  • Post-event networking drinks with industry peers

Agenda:

  • 08:30 Arrival
  • 09:00 Welcome & Introduction
  • 09:15 Facilitated Meetings
  • 12:00 Sit Down Lunch
  • 13:00 TBC
  • 13:45 Roundtable Discussion
  • 14:15 TBC
  • 15:00 Roundtable Discussion
  • 15:30 Summary & Takeaways
  • 16:00 Open Networking w/ Drinks



Who should attend?
Please note these events are EXCLUSIVE to in-house recruitment, resourcing & HR professionals. Should you wish to partner with The Recruitment Events Co. please contact jamie@recruitmentevents.co

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Date and Time

Location

The Fable

52 Holborn Viaduct

London

EC1A 2FD

United Kingdom

View Map

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