Recording: How to genuinely care as a brand and give back to the community

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A talk about how brands can genuinely give back to communities

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****This is a recording of the event 'How brands can genuinely give back to communities' from 17th June 2021.*****

There is a little tech glitch with an embedded video at 8 minutes and 20 seconds. The link to the video will be sent together with the recording.

Brands doing good and giving back to communities is getting more and more relevant as consumers' demand for social responsibility increases.

But consumers are also very critical and detect social washing or green washing quick and call brands out when they do.

We will be talking about how brands can genuinely care, do good and talk about it. Getting this right is not just the right thing to do for people and the planet but it also helps brands to gain trust and grow their brand in the long-run.

As part of Refugee Week in June (4th - 20th June 2021) Franckly will be doing a fundraising event where tickets are donation only and 100% of the donations go to ChooseLove.

ChooseLove is a Help Refugee charity helping displaced people to get some dignity back and help them on their path to a new life. I have volunteered at their shop in London for a couple of years and am still supporting them as they are so valuable to so many people. And they do it all with a positive message instead of using guilt/pity messaging.

Nina Franck (Comms Planner, founder of Franckly, ex EU Account Director at WPP and Publicis) and Sarah Lipman (Communications, Storytelling and Brand Strategist, ex TOMS, ex Sofar Sounds) will talk about what social responsibility means for brands and how to integrate it into the brand, product and communication.

Tickets are donation only. So, give as much as you can and want by booking your ticket. We don't keep any of the money. Every penny of your donation goes straight to ChooseLove (excl. VAT and Eventbrite fees).

Once you have got your ticket you will receive a download link to the recording via email.

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