£222 – £456

Redefining thought leadership | Half-day training workshop

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Location

Sutherland Labs

52 Shorts Gardens

London

WC2H 9AN

United Kingdom

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Description

This workshop will redefine thought leadership and clarify its purpose, impact and how you can set up your approach for success and return on investment. DBA Expert Jonathan Kirk will use feedback and insight gained from hundreds of client interviews about how, when and why clients are engaging with agency ‘thought leadership’ activity.

You will learn:

  • How to define your specific approach to ‘thought leadership’ – objectives, style, messages.
  • The types of approach that resonate with clients.
  • The pitfalls and where your efforts are wasted.
  • Examples of best practice approaches by agencies.
  • How to prepare a structured plan of attack.
  • Relative advantages of different platforms.
  • How to measure effectiveness and return on investment.

Delegate feedback from Jonathan's workshops:

  • 'A beneficial and worthwhile afternoon that will impact our business development.' Owen Turner, Owner/Creative Director, United by Design
  • 'A great opportunity to gain knowledge of the industry first-hand from someone with lengthy and varied experience.' Beck Hanson, Account Manager, Elmwood
  • 'I was pleasantly surprised by the amount of useful and valuable information, backed up by client research.’ Rhona Oleary, Communications Manager, 1HQ

Be great at what you do. Be a Small Giant.

Here at the DBA, we champion greatness in small businesses like yours that think big. Our focus is to shine a light on each of the unique characteristics that drive you, with a carefully curated programme of training, events and seminars that will empower your freedom of choice and help you shape your business. By booking on this workshop, you're choosing to be a Small Giant. Read more here.

About: Up to the Light

Up to the Light is the leading provider of Client Surveys to the UK design industry and publishes the annual 'What Clients Think' report, supported by the DBA. The consultancy also partners with agencies to provide brand positioning and brand strategy for end clients. Founder, Jonathan Kirk is continually involved at the sharp end presenting, pitching and delivering high profile strategic work for major brands. This is of huge benefit to all his clients.

Jonathan's senior roles have included New Business Director of Fitch, the global brand design group, and Business Development Director of Havas EHS, one of Europe’s largest direct response agencies. He is a member of the DBA's Experts Register and is a frequent conference speaker and trade press contributor.

*Taken from Jonathan Kirk's latest report, please click here to find out more.

Additional information

  • Prices include VAT.
  • DBA member traveller rate: To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rates above. We will then contact you to verify your postcode. To see if your office is located more than 60 miles please click here.
  • When booking the event, please provide the name of the person who will be attending - we will use this for their delegate badge and materials.
  • All DBA events and training courses are subject to standard terms and conditions, which can be read in full here.
  • If you have any queries please email us at bookings@dba.org.uk or call 020 7251 9229.
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Date and Time

Location

Sutherland Labs

52 Shorts Gardens

London

WC2H 9AN

United Kingdom

View Map

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