Referral Marketing - Getting Customers to Do Your Selling for You - Leiston

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Leiston Enterprise Centre

Eastlands Industrial Estate


IP16 4US

United Kingdom

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Referral Marketing - Getting Customers to Do Your Selling for You

The most cost-effective and easiest way to grow your business is through your existing customers. In this workshop, we cover how to sell more to existing customers and how to get your customers to do the selling for you.

Known widely as referral-based marketing or turning your customers into raving fans.

  • Why do customers leave?

  • What does good customer experience look like?

  • The ladder of loyalty – turning customers into raving fans

  • The importance of marketing to your existing customers

  • Creating a customer journey process that delivers great customer experience every time

By the end of the workshop you will be equipped to:

  • Implement a process that clearly defines customer services in your business

  • A strategy for gaining referrals

  • Marketing ideas on how to retain and grow your customers

Who is this for?

If you run your own or manage a business and feel that:
• Customer retention needs to improve
• You get a lot of buyers/shoppers that buy once and don’t return
• You get very few referrals from customers

We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund and East Suffolk Council.

Agenda and Timings for the Day

9:15 The New Anglia Growth Hub, How can we help?*

9:30 What Is a Referral Scheme and Why Do They Work?

  • What is a referral scheme?

  • Good examples of referral schemes that work

  • Key principles of a referral scheme

  • Emotional Intelligence and the impact on brand loyalty

10:45 BREAK

11:00 How to Make a Referral System That Works For You

  • The importance of being consistent when it comes to customer service

  • Incentives that result in a WIN:WIN scenario

  • Marketing your scheme

  • Building your scheme into your sales process

12:45 Q & A*

13:00 Close

This event is 3hours 15mins of Information, Diagnostic and Brokerage (IBD*). This is equivalent to £162.50 worth of State Aid. We are able to deliver this is free of charge to you with thanks to funding from the European Regional Development Fund.

This course, as with all the New Anglia Growth Hub events, is suited and intended for businesses already running and established. Please refer to courses by NWES and MENTA for courses more suited for those businesses who are pre-start or have been trading for less than 12 months.

What You Will Need to Bring

Notebook & Pen

Any burning questions you may have for our expert

Pre Event Activities:

Phone Call: To ensure you get the most from the event we may call you to discuss what you want to achieve in your business. The call will only be 10-15 minutes max. If you do not wish to have this call, please indicate this at the time of booking.

About the Training Organisation Philip Budd from ActionCOACH

As an ActionCOACH, Philip supports business owners to take action to deliver change that will help them deliver the growth in their business and help them achieve their goals and dreams.


I would like to book for more than one person from my company?

Due to the popularity of these events, we are only able to allow one person per company to attend. However, please email, if you wish a colleague to attend as well and if we have cancellations we will notify you immediately in a first-come, first-served basis to offer another ticket.

What are my options for getting to and from the event?

There is plenty of parking on-site and it is free. Please see the website for the Centre for details of how to get there and any questions.

How can I contact the organiser with any questions?

Please email if you have any questions or queries.

What will be done with the information I supply?

Your information will be stored on Eventbrite according to Eventbrite terms and conditions. Upon arrival you will be required to sign in on our attendance sheet, to provide evidence of your physical attendance, state aid and feedback form for the event, and if we are missing of the key data, such as company name, address contact number a form to collect this missing information. This will be kept on the server as evidence for our ERDF funding for the length of the contract evidence requirements. After your attendance will be stored on the secure Growth Hub CRM system. This is required in order to provide evidence of your attendance and eligibility for the course. This will be kept to the statutory dates any only accessible to Growth Programme and authorised personnel. If you request further contact from an adviser post this event they will use this information to contact you and log any future interactions, again to evidence for ERDF funding.

Your information will not be given to any third parties without your permission. However we will share your details with our trainers if you tick the sign-in box next to your signature upon signing in, so they are able to contact you should you wish them to.

Any paperwork completed by you for the course, you are welcome to have copies of upon request.

State Aid Declaration

This event is delivered, free of charge, to SMEs (SME is defined as an Enterprise with fewer than 250 employees and has either an annual balance sheet not exceeding £40m or Annual Turnover not exceeding £35m) other restrictions may apply. This support is being provided as de minimis aid under EC Regulation 1407/2013 (De Minimis Aid Regulation). The value of this support has been calculated as £162.50.

Please note: This is not a request for payment; we are merely required to notify you of the value, which will be relevant if you wish to apply or have applied for any other de minimis State Aid in the future. There is a ceiling of €200,000 for all de minimis aid provided to anyone organisation over a three fiscal year period (i.e. your current fiscal year and previous two fiscal years).

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Leiston Enterprise Centre

Eastlands Industrial Estate


IP16 4US

United Kingdom

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