Refine Your Business Idea with the Business Model Canvas

Are you exploring a startup or freelance idea? Whether you're just getting started or looking to take your concept to the next level, this workshop is for you.

In this session, you’ll be guided through the Business Model Canvas – a powerful visual tool that helps you understand and develop the key components of your business idea. You’ll explore:

• Who your customers are
• What value you offer them
• How you deliver that value
• How your business will generate revenue

You’ll leave the workshop with a clearer vision, valuable insights and a structured approach to planning your venture. Plus, you'll be better equipped to complete a full business plan.

If you're planning on applying to Brunel Entrepreneur Hub funding competitions this academic year, this workshop will even help you prepare for Stage 2 of the Venture Competition 2026 and Melete Social Impact Competition 2026.

📌 Open to all Brunel University students and recent graduates
💡 No fully developed idea required – come as you are, at any stage of your entrepreneurial or freelance journey!

📍This workshop will be running in person at Brunel university of London @ Cavendish

This workshop will be delivered by Erica Purvis | Technical Nature

Erica is a sustainable designer, engineer, mentor and facilitator. She blends technical ecodesign and life cycle thinking with behavioural change, circular business models, system thinking and strategy for sustainable and social innovation.

She founded Studio Technical Nature in 2014, combining these perspectives. She also co- founded Design Nature CIC, a social enterprise that works on empowering young people through sustainable design skills for themselves, each other and the planet. She is a Fellow of the RSA, Visiting Professor for Glasgow School of Art and the Royal Academy of Engineering and a Design Council, Design for Planet Expert.

https://technicalnature.org.uk/

https://designnature.world

https://www.linkedin.com/in/ericapurvis/

Note: This event may be photographed and recorded for promotional purposes. Images and videos taken during our events may be used on social media, website, presentations, and promotional printouts. If you do not wish to be photographed or recorded, please notify a member of our team. We appreciate your understanding and cooperation.

For Brunel University London students and recent graduates only.

Have a question? Please contact us hub@brunel.ac.uk.