Refine your digital marketing strategy: Google Ads and LinkedIn Ads

How we connect and engage with our communities in the research ecosystem is in constant flux.

To make better use of digital marketing channels, explore how you can take advantage of Google Ads and LinkedIn Ads to improve your return on investment (ROI) and make a bigger impact with your communities. Whether you are already using these channels or considering how best to use them, this course will provide you with tangible takeaways to implement straight away.

Join Lou and Amy over two days to discuss these two key channels to understand how best to use Google Ads and LinkedIn Ads at your organization.

Explore and discuss:

• best practices, whether across teams or as an individual, to improve efficiency and campaign performance
• tips around creative design and copy content for more compelling and actionable assets
• audience segmentation tips, especially being compliant with your data policy
• reporting practices to better inform your digital marketing strategy
• mistakes to avoid and share learnings from your experiences
• what to consider when using AI recommendations in the tools

Held over two days:

Wednesday 26 November 2025

- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)​

Wednesday 3 December 2025

- 9am Eastern US time/2pm UK time/3pm Central European time (3 hours with a break)​

(Please note we have changed the time from the originally scheduled second day on Thursday 27 November 2025 due to the US Thanksgiving public holiday to Wednesday 3 December 2025)

Who should attend: not just for marketers, but anyone with an interest in digital marketing, including those from libraries, comms, editorial, publishing, and product.

A maximum of 10 spaces are available. Ensure you get the best out of this virtual interactive workshop and book now.

£395.00 (+ VAT if in the UK)

Run by the team at The International Bunch - your external marketing department.

Industry-specific marketing, strategy, research and coaching and training services from the bottom to the top.