A one day workshop covering the theory behind the following 5 topics: Basic Botulinum Toxin, Basic Dermal Fillers, Advanced Botulinum Toxin, Marketing Masterclass, Avoiding and Managing Complication.

You will get the chance to treat models for a number of procedures.

Basic Botulinum Toxin

Anatomy

Pharmacology

Insurance requirements

Ordering from Pharmacy

Clinical set up

Full face assessment of patient

Medico - legal considerations

Consent procedure

Photography

Product selection

Preparation and dilution

Storage

Demonstration of various injection techniques

Reducing side effects

Post op advice

Review appointment

2. Basic Dermal Fillers

Anatomy

Pharmacology

Insurance requirements

Ordering from Pharmacy

Clinical set up

Full face assessment of patient

Medico - legal considerations

Consent procedure

Photography

Product selection

Preparation of product

Anaesthetic

Demonstration of various injection techniques - naso labial and lips

Reducing side effects

Use of hyalase to reverse effects

Post op advice

Review appointment

3. Advanced Botulinum Toxin

Areas covered:

Bunny lines

Gummy smiles

Mentali - chin dimpling

Platysmal bands - neck

Depressor anguli oris - corners of mouth

Hyperhidrosis - excessive sweating

Perioral - smokers lines

Masseter

4. Marketing

How to make your facial aesthetics business thrive instead of survive, so it can match your income from dentistry

How to handle telephone enquiries and get your team on board

By arranging services into packages, you will make it more appealing for patients to undertake and increase your profits

How to plan world class strategic marketing that will give you a flood of patients

What you can say and not say when advertising so not falling foul of the regulators

The 3 M’s of the marketing mix

My number one lead generation strategy that costs you no money upfront

How to reward salons and stay on the right side of the GDC

Internet marketing - why a lead generation website is a must

How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - don't be a line chaser

Regulation - what will the future bring and how you can be one step ahead

The 4 P’s that will significantly reduce patient complaints

Which one sentence you need to use during the assessment that will keep you patients for life

One sentence you must have on your consent form to make you exempt from VAT charges

The right way to organise an open evening to maximise the number of patients that undertake your services

Which KPI’s (Key Performance Indicators) you must measure to improve your business

My unique pricing structure that makes it a no brainer for patients to pay for more areas

Why optimisation will add at least 50% to your facial aesthetics turnover

My ‘GOLDEN TICKET’ strategy that influences patients to keep on coming back

Why 99% of practitioners use gift vouchers the wrong way

Create ‘raving fan customers’ so they can’t stop telling their family and friends about your services

How to create a 100% mobile service that yields a minimum of £1,000 per session

5. Avoiding and Managing Complications

How to avoid complications:

- how to spot body dysmorphic patients

- how young is too young

- contraindications to Botox - numerous medications, including cough/cold medications

- handling patients expectations versus anticipated results

- new consent templates that are goal orientated

- Montgomery consent process versus Bolam consent process

- brotox - how to treat men differently

- dozens of factors that will predispose to the patient to bruise, including green tea the night before

- new medical history template with warning alerts

- the 4P’s to avoid complications

- what are and what are the differences between relative and absolute contraindications

- latest protocol on aseptic techniques, skin preparations and biofilm prevention

- what it is and why you must have a ‘code of patient safety’

- needle versus cannula

- to aspirate or not to aspirate

- speed of injection

- volume of filler deposited

- full face assessment mandatory to determine cause of patients complaint

- the danger areas for fillers - glabellar, temples, tear troughs

- detailed verbal and written post op instructions

- what is essential to have in your medical emergency bag and how to use these drugs

- lip fillers and patients on Roaccutane

- ptosis - how to stack the odds in your favour

- avoiding Diplopia when treating crows feet

- ‘essential kit’ contents for non medical emergency situations

- risk factors - patient, practitioner and product

- prophylaxis for Herpes

- avoiding the ‘Joker smile’ when botoxing for Gummy smile

- why you need to be wary of those with hooding of eyes and short eyebrows/eyelid distance

How to manage complications:

- diagnosing and management of allergic response

- diagnosing and management of eye lid ptosis versus eye brow ptosis

- bruising - latest protocol to manage

- resistance to toxin

- droopy mouth after botox for crows feet

- boxers nose after botox for procerus

- puffy and dry eyes after botox for crows feet

- hematoma

- acute skin infections

- delayed onset nodules - non inflammatory

- delayed onset nodules - inflammatory

- dealing with someone else treatment - what to do and what not to do

- lip oedema

- post op pain

- swelling

- early onset nodules

- granuloma

- skin discoluration

- abscess

- vascular compromise - necrosis and compression

- blindness

- elective protocol for Hyalase

- emergency protocol for Hyalase

- hypersensitivity and adverse reactions to Hyalase

- Dublin protocol

- sharps injury

- herpes

- how to reduce chances of patients taking further action

- how to keep those patients where complications have arisen

*Lunch and all refreshments will be provided