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Registration of Interest: International e-commerce Masterclass
Tue 21 March 2017, 10:00 – 12:00 GMT
There are many different sales channels and opportunities available to you when selling internationally. This workshop can help to understand and identify those opportunities to enable companies to start selling in new markets.
This workshop has been designed by a digital specialist to help B2C export-ready SMEs win more international business online, develop their digital skills, raise their global brand presence, test new markets with minimal investment and hear success stories from local businesses.
What you'll learn
This workshop is designed to help companies understand and develop a strategy in the following areas:
1. How to optimise your website for international selling
Looking at platform requirements as well as localisation and translation.
2. Traffic Driving strategies
Effective traffic drivers to ensure you can get high-converting international traffic onto the company’s website. These include:
i. International SEO
ii. PPC opportunities
3. Online Routes to market
A strategic approach towards eMarketplaces means companies can position products in front of international consumers who are on sites where they are confident and from which they are already buying products.
4. Identifying Multi-channel and B2B online opportunities
There are a host of other online channels available that can help establish or grow presence in other markets. These include Flash and member sale sites or eMarketplace platforms set up for more traditional B2B and wholesale opportunities.
Attendance is free, with all materials and refreshments provided. Due to demand we are only able to offer 1 place per company, and priority will be given to companies from the East Midlands region.
Please note our masterclasses have proven to be hugely popular so unfortunately registering your interest does not guarantee a place. You will be contacted and notified as to whether you have an allocated place after registration closes on 14 March 2017.