Registration of Interest: Midlands Engine market visit to CIIF 2017

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This year the UK is Country of Honour at CIIF – join our Midlands Engine visit to maximise your Chinese potential.

The China International Industry Fair (CIIF) has become the most influential international industry exhibition in China. CIIF is a leading event for manufacturers in China as well as an important window and platform open to the world for international trade, communication and cooperation.

The 19th China International Industry Fair comprises nine full exhibition shows under one roof, occupying 280,000 sq. meters, with over 2,500 exhibitors and 160,000 trade visitors. The nine shows are:

1) Metalworking & CNC Machine Tool Show
2) Industrial Automation Show
3) Environmental Protection Technology & Equipment Show
4) Information & Communication Technology Show
5) Energy Show
6) New Energy Auto Show
7) China Aerospace & Aviation Technology Show
8) Science & Technological Innovation Show
9) Robotics Show

The Midlands Engine is leading a group to this year’s CIIF at which the UK is Country of Honour. So what can you expect?

• Pre-event activities to ensure participants understand the opportunities and preparation required for doing business in China

• Market briefing and facilitated orientation tour of the exhibition

• Midlands Engine day - local and national media activity and participants’ promotional activities

• A showcase area each day on the UK Pavilion to display products from the Trade Mission group

• Nominations for prestigious International Product and Innovation Awards

• Facility for Midlands Engine delegates to have meetings on the UK Pavilion stand

• Assistance from local Trade Specialists before and during the visit

• Personalised business to business matching and networking

• Translation services, visa invitation letters and advice on travel

• Business Reception on the Midlands Day

• Participation in Corporate and Academic Roundtables. 50+ Concurrent Conferences and Seminars to showcase Innovation and Best Practice

• Financial market visit support will be available to qualifying SMEs in the Midlands Engine area

Note: this is the activity currently in planning at time of going to press and is subject to change.

Costs and Financial Support

There is a commitment fee of £275 for the first person from an organisation and £100 for additional delegates. Financial market visit support will be available to qualifying SMEs in the Midlands Engine area. Please note, the cut off date for registration is Friday 29 September.

Register your interest today:

To receive more information on this visit please register your interest above, free and without obligation.

Proposed Market Visit Itinerary

Saturday 4 November: Depart UK

Sunday 5 November: Arrive in Shanghai, Free day

Monday 6 November: CIIF Opening Ceremony – optional

Tuesday 7 November
• Market visit briefing in seminar room at UK Pavilion. Delegates approved for the Midlands Engine funding, must attend this event, in order to receive the grant.
• Orientation Tour of Show
• Companies to pursue own business objectives at the show

Wednesday 8 November – MIDLANDS DAY
• Midlands Engine China Strategy launch by Sir John Peace Chair of Midlands Engine
• Tailored business partner matching organised by CBBC
• Business networking reception at UK Pavilion

Thursday 9 November (Seminar session)
• Experiences of British businesses in China
• How CBBC helps you succeed in China
• IPR, Contracts and preparation for market access
Networking lunch
Offsite visit to a business park

Friday 10 November
End of formal Midlands Engine programme. Businesses can stay to pursue own business objectives. CIIF closes on 11 November 2017.

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