Overview

Whether you are starting up or ambitiously growing your business and regardless of what sector or line of business you’re in, you’ll benefit from learning and deploying these tools and techniques to help you focus in on the specific activities that add real value, to help you, to move your business forward in 2021.

Successful business performance is rooted in having a greater sense of purpose and the implementation of progressive cultures that focus on creating an environment where people can flourish and are motivated to help you grow your business.

Too many organisations emphasise what they do, not why they do it. They become stuck on focusing on the products and services they provide and not what makes them different as a business. This is important for attracting and retaining customers and inspiring your people to come to work every-day and do great things.

By creating a clear purpose, you can build a more sustainable customer and business model, focusing on seeking out customers who will understand your Why? and attracting people who want to help you grow your business.

You can also use your Why? to appraise your digital strategy, moving beyond the adoption of digital to automate traditional ways of working to leveraging technology to help you grow, expand, and differentiate your customer propositions.

In this series of workshops, we will show you how to:

1. Reflect on your company vision, purpose and character and create an engaging narrative that can inspire your customers and your people.
2. Create a company culture that is progressive and moves beyond just being words on a page. How do you make it real and keep it real?
3. Revisit your business and customer models in the context of your purpose and culture, and explore what this means to your value propositions and who your customers are.
4. Show you how to embrace digital technologies more effectively into your business and what leadership attributes you need to deliver value-focused transformation.

The three, 3-hour workshops, will focus on company vision and purpose, value propositions, culture, creating business and customer models, what is digital leadership and how to transform your business with digital technologies.

Who Will Deliver it?

Brought to you by Supply Chain North East and delivered by Alistair McLeod from Gray Fox Consulting.

Eligibility criteria:

Businesses located in:

• Northumberland
• Newcastle Upon Tyne
• North Tyneside
• South Tyneside
• Gateshead
• Sunderland
• County Durham

Workshop Dates

Workshop 1 - 28th April

Workshop 2 - 5th May

Workshop 3 - 12th May

Workshop 1

Creating a company vision - Why, how, what?

Exercises and outputs

• Discover your individual “Why?”
• State your How’s
• Create an individual impact statement.
• Homework - create a golden circle for your business.

Workshop 2

Building high performing cultures and defining your customer and business models

Exercises and outputs

• Building a company culture that sticks.
• Building a value proposition exercise.
• Creating a business model canvass

Workshop 3

Transforming through digital and what it means for leadership

Exercises and outputs

• Positioning your digital strategy
• Digital leadership skills roadmap
• Digital benchmark

Please note: inline with our funders requirement companies need to be based in the North East LEP area and meet standard ERDF requirements.

he places at this event are fully funded from ERDF and LGF sources and as such we are required to capture reporting data for our funders on the recipients attending to demonstrate the support and this is reflected in the questions to complete as part of the registration process. Registration data may be shared with our event delivery partners for the sole purpose of this event. Our privacy policy can be accessed here https://www.rtcnorth.co.uk/info/privacy-notice

Supply Chain North East brings together four key partners to work with over 800 businesses through to 2021, supporting them to identify opportunities in new and existing markets. An integral part of the North East Strategic Economic Plan, that has a vision to create 100,000 more and better jobs between 2014 and 2024. , Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC).

Supply Chain North East is a multimillion programme aimed at revolutionising the way SMEs diversify their offering and embrace new markets. The programme has received more than £3m of funding from the England European Regional Development Fund, which is part of the European Structural and Investment Funds Growth Programme 2014-2020.