£240

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[REMOTE / ONLINE ] Amazon Advertising (PPC) and SEO Training Course

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£240

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In this training course, we will show you how to increase your organic product ranking and how to get the best out of Amazon Advertising.

About this event

HOW DOES THIS WORK?

We have been delivering training courses throughout the UK for the past 5 years and the same courses are now available online. You can choose between a scheduled course or book a bespoke session for you or your team.

Each session is customised and well suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.

  • 4-hours live online workshop
  • Delivered in a small group of 4
  • Interactive sessions and you can ask questions
  • Training content will be shared with you after your session
  • 1-to-1 optional consultation after the course to answer any specific questions

WHAT WILL I NEED?

  • Online conferencing set-up. We will send you the link to join the course.
  • Speakers and a microphone
  • OPTIONAL – A webcam

If you prefer to book online training other than the date scheduled, we can help with that too. Get in touch to discuss. 

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COURSE INFORMATION

Amazon is more often than not, becoming a consumer’s first port of call when completing a product search. We have seen an increasing number of brands and manufacturers, who have created a brand store on Amazon, seeing their own brand website “losing importance”. Amazon dominates e-commerce.

Consumers trust Amazon for delivery, and Amazon are ranked #1 for customer satisfaction. It is an obvious choice for retailers, brands and wholesalers to leverage Amazon’s dominance and distribute their products via Amazon.

As a result of this, Amazon is becoming a crowded marketplace, making it more difficult for new sellers to be found. This is where Amazon SEO and Amazon Advertising play a huge role.

Amazon SEO involves creating a keyword rich copy to gain visibility, and PPC involves paid advertisement. Both of them go hand in hand, and this course helps you to understand how SEO and paid ads can help your products rank well in search.

Amazon Advertising is available for both Seller Central and Vendor Central users. They are a way for sellers to ‘buy’ a position at the top of Amazon’s search, and several other placements across the Amazon site.

As a seller, advertising is a fantastic opportunity to increase visibility and sell more products. More importantly, Amazon’s sponsored ads program is simple to set up and handle, and the cost of sales can be as low as 5%. 

In this training course, we will show you how to increase your organic product ranking and how to get the best out of Amazon Advertising.

** If you are looking for Amazon Advertising and SEO Service, you can find out more here >>

Who is this workshop suited to?

Seller Central Users, Vendor Central Users, Digital Marketers

Some key areas of the workshops are:

Amazon Search Engine Optimisation 

  • Best practises for optimising product content
  • Amazon SEO ranking factors
  • Amazon product reviews best practices

Keyword Research and Best Practices 

  • Finding the right keywords for your product
  • Amazon keywords tools
  • Finding keywords that are actually ranking your products
  • Competitor keywords analysis
  • Keyword research with Google keywords planner

Getting started with advertising campaigns

  • Live Demo:  Sponsored product ads
  • Keywords Types Broad, Phrase, Exact Match
  • Automatic Campaigns vs Manual Campaigns
  • Amazon Product Target Ads

Campaign Structure  

  • Basic Campaign structure
  • Best practices

Advertising Reporting

  • Understanding Amazon PPC Metrics
  • Understanding search term and product placement reports

Optimising Campaigns Performance

  • Managing Bids
  • How to go about product variations ads
  • Negative keyword best practices
  • Bid strategy to increase sales
  • Analyse search terms reports

Amazon Advertising for Brands – Sponsored Brands

  • Live Demo:  Sponsored Brands Ads
  • A/ B Testing
  • Optimising Sponsored Brands
  • Analyse sponsored brands reports

Amazon Advertising for Brands – Product Display Ads

  • Live Demo:  Product Display Ads
  • A/ B Testing
  • Optimising Product Display Ads

Amazon Bid Management Tools

  • Introduction to bid management tools
  • Creating Portfolio for your products
  • Portfolio bid strategies

Competitor PPC Analysis

  • Spying competitor converting keywords 

Creating your own Amazon Advertising Plan

Building your brand content on Amazon

  • Amazon Enhanced Brand Content (EBC) and A+ best practices
  • Amazon Store design best practices
  • Amazon store traffic analytics
  • External Amazon store promotion 

  

Prerequisites for this course

This course is aimed at digital marketers, seller central users, vendor central users and typically delegates have experience of using Amazon in some capacity. Please bring your laptop, this will allow us to make the session practical and tailored to your own account.

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Looking for a bespoke course? We are happy to provide online or in-house Amazon training for you and your team.

Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )

 * Register as an Individual, if you are not VAT registered.

TESTIMONIALS  

| Rachel Wedley, Sizzix

Prabhat has an incredible insight into Amazon, he shows both positives and negatives of Amazon and isn’t biased toward being a seller or vendor. He’s helped to build my knowledge on Amazon Advertising and also the SEO aspect of Amazon and how important it is that both of these are working in unison. Great course and I would recommend to anyone who wants to build or start their knowledge on Amazon!

| Giles Polito, Equip Outdoor

Prabhat adapted his Amazon content to our needs and gave us some excellent insight. He listens but also really knows his stuff. Would consider sending other members of the team on the course!

Just a few of the fantastic organisations who’ve attended our previous training.  


		[REMOTE / ONLINE ] Amazon Advertising (PPC) and SEO Training Course image

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If you are looking for Amazon Advertising and SEO Service, we can help, find out more >>


		[REMOTE / ONLINE ] Amazon Advertising (PPC) and SEO Training Course image
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Location

Online event

Refund policy

No Refunds

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Organiser Online Seller UK

Organiser of [REMOTE / ONLINE ] Amazon Advertising (PPC) and SEO Training Course

Online Seller UK (OSUK) is a national training organisation founded by Prabhat Shah aiming to help businesses of all sizes eCommerce and digital marketing training. Prabhat is well known in the industry and has appeared several times Tamebay, eSeller, Webretailer. Academically, he has a Diploma in Digital Marketing from CAM foundation the UK and an MBA. Along with this project, Prabhat has developed DaytodayeBay which provides marketplace and e-commerce solutions.   

Online Seller’s story starts back in 2009 when it started to engage with local businesses through local free
 Meetups. Like everything else, it had a humble beginning with a handful of businesses in attendance.  It soon grew to 30 regular attendees in Newport and Cardiff. Our aim was to equip sellers with bite-size learning in a comfortable environment and that can be implemented immediately in their business.

Realising the growing need for independent digital events, we started collaborating with businesses throughout the UK to organise Meetups. The collaboration is continuing with events in Newcastle, Leeds, Manchester, Birmingham, London, Bristol, Norwich and Brighton. Our Meetups have now started to get international interests which are very encouraging.

Along with Meetups, Online Seller UK’s training program is well received with attendance from a national and international audience. As an organisation we are aiming to help businesses in three ways:

(1) Digital Marketing & eCommerce Workshops covering most of the live-wire digital marketing topics; from eBay, Amazon to Search Engine Optimisation (SEO), Email Marketing and Google Shopping and Adwords, all at affordable prices. These workshops are available regularly throughout the UK and also online or onsite.

(2) Digital Marketing & eCommerce Meetups providing a free educational evening to businesses throughout the UK. These Meetups are informal evenings and give an opportunity for businesses to meet industry experts and other online sellers in a comfortable environment.

(3) Digital Marketing Consulting & Services for offline and growing online businesses throughout the UK. This could be one off one day consulting or on a monthly basis. Additionally, our eCommerce solutions are available to solve any issues you may have in your business. 

Please feel free to get in touch with any questions you have regarding our training and meetups.

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