£65

Reputation Management and Brand

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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This lecture by Simon Matthews will give an overview of the trends and drivers in corporate and brand reputation, an understanding different stakeholder groups and where the worlds of corporate and brand collide. We will also examine the shift towards brand purpose and learn about measuring reputation.

After attending this lecture you should be able to:

- Understand market segmentation

- Identify the drivers of reputation

- Describe brand theories

- Give examples of the impact of reputation management on global brands


All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

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