Reputation Management Through Troubled Times
Tuesday, 3 December 2013 from 18:00 to 20:30 (GMT)
San Francisco, California
London, United Kingdom
"It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
So said successful US business magnate Warren Buffet. Brand image and corporate reputation are strategic intangible assets vital to an organisation’s success yet a sudden crisis or persistent issue can threaten that hard won trust and status in the eyes of your stakeholders.
This risk is a greater threat in today’s digitally connected and fast paced world when news – whether accurate or inaccurate – can go viral on social media in minutes.
As the voice of our organisation, we need to understand the impact on reputation in the eyes of all our stakeholders – external and internal - to be able to react effectively to avoid crises and issues causing massive damage.
Our evening session has leading experts in their field to share their experience and knowledge:
Steffen Hermann, Director of Global Customer, Employee and Reputation practice for TNS, world leader in research and global market information, will talk about how reputation is formed, its business relevance and key management challenges. He will show the effects of media discussions on reputation, particularly in the financial sector and suggest how to integrate the linkages between social, editorial and reputation in effective reputation management.
Dominic Cockram, Managing Director, Steelhenge Consulting, crisis management experts, was the CIPR representative on the BSI panel that developed the PAS (Publicly Available Specification) for standardised best practice for Crisis Management.
Tim Johnson. A regular writer and speaker on reputation management, Tim is Chief Operating Officer of Regester Larkin and oversees its international operations. He advises FTSE 100 and Fortune 500 companies and high-profile public organisations on the procedural, behavioural, cultural, leadership and communication aspects of crisis preparedness and reputation management.
The event, organised by CIPR International and IABC, will close with a panel discussion and questions, followed by networking over refreshments.
When & Where
IABC UK is the local chapter of the International Association of Business Communicators – the global organisation for people working in business communications. It offers members a global forum to develop professional skills, share knowledge of and develop best practice in communications and to discuss important issues affecting the profession.